Apteo is predictive marketing personalization tool that helps you understand who in your customer/audience is most likely to buy, to churn, to become loyal, etc. They then segment these customers, syncing to your marketing tools (email, SMS, paid social, etc.) to create highly personalized campaigns so you can send the right offer at the right time to each user.
Their AI uses sales and behavioral data to deeply understand your customers' journeys, preferences, and product/category affinity, which helps you take the guesswork out of deciding what to promote to each of your customers. Meaning you can send your bargain hunters on discount amount, and your luxury buyers another one. This helps increase customer lifetime value, increase ROAS, and reduce ad spend.
They have very easy to digest analytics of best performing products, products frequently bought together, gender, geography, and many other ways to get a quick glance at your customer base and start thinking of ways to segment and market to each of them.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.