Carro has taken a unique and powerful approach to influencer marketing. They call it “authentic influencer marketing on autopilot.”
Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social.
This allows you to reach out to your most influential customers and fans and ask for reviews, give away free products, and strengthen that relationship. Hence the authentic part - they are already believers in your brand, you’re just focusing your efforts on the most influential ones.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Carro is zagging where others zig. While their platform can work for influencers of any size, I would say they are especially keen on empowering the micro-influencer and existing customers. They are now moving into a marketplace type business, where, eventually, influencers will be able to discover brands that fit their preferences, and brands will be able to discover influencers that align with their customer base and core values.
Your topline metric would be influencers activated - given product to, etc.
And your bottom line is new customers, or revenue, from the influencer marketing program.
Whether you’re the CEO, CMO, or influencer marketing manager, it should be an organized, marketing-minded individual who has experience working with influencers, has the right to give out product on behalf of the company, and can measure and track their results.
Connecting Carro takes about 5 minutes and will help you identify the top influencers in your database.
From there, you can export the list and reach out to them with customized emails / DMs and offers.
You should check back in monthly to identify new influencers and reach out to them.
You can also use the product review link to send to influencers outside your current network, and they can use that to select products for review, streamlining your influencer marketing process.
The larger your store, and customer base, the more powerful Carro will be. Influencer marketing is better for “viral” products and brands.
If you see customers sharing your products already, for free, then Carro will help empower that movement.
If you have no customers, no email list, and no social followings, this won’t be particularly helpful right now, but it is still free to install, and can track new influencers as you grow your lists and customer base.
If you never plan to do any form of influencer marketing or customer retention, then this app isn’t for you.