CartBoss is a plug and play abandoned cart text messaging tool designed specifically for merchants selling into multiple different regions (especially EU countries) and in multiple different languages. They have pre-built templates (which you can modify) that will be automatically triggered by customers as they submit their phone number on your site. These templates are automatically triggered by language/country code.
They are discerning the language of the customer with 3 different layers: the billing address of the customer, the IP address of the customer, and the structure of the phone number. If all 3 match, they have the country and assume the language, otherwise there are different weights for them to guess on the language.
You can offer free shipping, a custom discount code, whatever you want to send to the customer that gets them over the finish line to purchase. They will automatically create the coupon codes based on what you’ve selected in their system.
They claim to have a 37% click-through rate with well over 1000% Return on Investment.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
CartBoss has to be the easiest I’ve seen to set up abandoned cart SMS across multiple EU countries and/or across multiple storefronts. They have 20 text messages ready to go, out of the box, in multiple languages.
You can add unlimited websites and CartBoss is GDPR compliant. This is really great for merchants who have had to launch multiple storefronts across multiple regions/languages.
CartBoss is specifically designed to reduce your abandoned carts and increase your overall conversion rate, especially at the very end of the funnel: from checkout page to customer.
Their post-purchase text messaging and UTM tracking comes in especially handy here - building that post-purchase relationship.
CartBoss is quite strong for those solo founders or small teams that don’t want to be spending dozens of hours setting up their text messaging solution.
CartBoss is not as powerful for USA only brands or brands not focused in the EU region (for now). They’re primarily focused on enabling the EU market, with support for Canada and USA, and will expand into most of the world very soon.