Cartloop

Cartloop is a more conversation-centric SMS marketing service and tool where their team (not yours) will engage and respond to customer inquiries via SMS as opposed to other tools that are more focused on automated blasts.

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They have built-in customer feedback technology to better understand why customers are not purchasing.

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You as the merchant can easily view and oversee their responses, if you see a response you don't like, you can rate it, give feedback, and Cartloop will learn to respond to customers differently in the future.

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Want to scale your SMS conversational marketing without bloating your team or having to hire more? That is why Cartloop is so attractive to merchants, a plug and play solution. Because of their conversational nature, they are also known for having very low unsubscribe rates, which means you have a stronger list of loving fans, which will absolutely result in more revenue.

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And because they are focused on the conversation and not necessarily the marketing blasts, you could even use them in conjunction of other SMS marketing tools for blasts or drips.

You're going to see a direct increase in your overall conversion rate, but the metric Cartloop cares the most about is the conversion rate and revenue from your abandoned cart SMS conversations. On top of that you will want to monitor your subscriber list size, how many conversations and conversions you have a week, and even look at how using Cartloop changes your profit margin. This is a tool where they can increase average order value and lifetime value, since they have training to upsell and cross-sell, so tracking how they change the entire business dynamic can be a little tricky, but most likely it will work for any healthy business.

Usually the head of marketing or head of Ecommerce will implement this tool. You'll go through a general onboarding flow and fill out a form to setup certain language style, discounting, if any, and anything you want their experts to know. And then they pull more information from your product pages, about us pages, and the rest of the site, to formalize responses to customers.

You have to have a reasonable operating margin in order to make this work for your business. High-growth merchants will be charged 3% of revenue generated from Cartloop conversations. Any business where the customer needs information in order to buy. Supplements, gadgets, home products that need explaining, these are all perfect product categories to engage in conversations and close more sales through the power of objection busting.

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On the flip side, if you don't have any traffic, or very low traffic, this isn't going to work for you and you will face higher margins on any sales coming through SMS conversations. You could still install the free tool, but I'd recommend waiting until a larger point of scale.