cleanCART is helping merchants reduce abandoned carts and increase profit margins in a very unique way: By preventing browser extensions and other pop-up or overlay discounting tools from operating on your website and checkout pages.
Would you like 3.89% more sales?
In one test, they found the average cart completion rate for Ecommerce brands is around 47.74% (this is from the cart page to the completion of purchase). When the same brand used cleanCART, it went up to 51.63%, for a total gain in conversion rate by 3.89%.
Look, tools like Honey and Wikibuy are great for consumers, but they can cause problems for merchants, such as giving double discounts at checkout or giving an affiliate credit when they honestly shouldn’t receive any.
Think you’re experiencing “Attribution Fraud?” Is Honey really bringing 10% of your customers? Probably not. cleanCART is protecting your good affiliate partners and removing the fraudsters. Find out which affiliate partners are bringing you value vs which are cannibalizing your business.
And what is really cool is that this tool actually keeps the extension working - so in Honey it will look like the coupon could not be applied, thus the user will feel like they have tried (so they won’t go looking for a code) and they will simply complete the purchase process.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Bot Blockers and other generic tools are doing something like this, often on the user side, but for the most part there aren’t any direct competitors in this space. Some tools prevent banners and other pop-ups, but don’t prevent coupon application or affiliate fraud. This really is a cool innovation designed to help merchants avoid abandon carts, fraud, and other annoying (and often overlooked) problems that we previously didn’t think we could do anything about.
cleanCART is going to increase your revenue and profit margin by giving you back some cannibalized revenue from errant coupon codes, affiliate fraud, and the distraction of overlays that are caused by browser extensions.
cleanCART claims to earn you back about 3% of total store revenue. This might seem small, but is definitely a healthy boost to your top line and profitability.
You can log into the backend to see the stats on sessions blocked, and you can also login to enable affiliate fraud prevention - which is where an overlay tool attempts to add UTM or affiliate parameters to the session in progress, in an attempt to game the system and get an affiliate commission.
cleanCART helps your team, your head of marketing, and the founding team with security and profit margins. And they help your affiliate marketing program thrive.
cleanCART is for higher volume merchants, likely doing over $2mil, with more complicated businesses - such as having affiliate, coupons, multiple marketing campaigns running, etc.
cleanCART could be a great addition to your store as your cresting that $1mm or $2mm mark and perhaps adding an affiliate program, or simply offering unique discount codes to various brands and partners, and want to make sure that you aren’t also opening yourself up to a lot of discount code/attribution fraud.