DataCue created a recommendation engine that personalizes your website for all of your customers based on the actions they’ve taken on your site. We don’t just mean providing product recommendations, but it actually adjusts what the homepage looks like to display what a customer has shown interest in.
So imagine you sell an array of home furnishings. A new visitor finds their way to your homepage, but you have no idea what they are actually looking for. As they navigate through your site, they go to the bedding section and it appears they want either a new bed or new bedding. Unfortunately, people don’t typically purchase these kinds of products on their first visit and will leave your site to shop around. But, the next day when they come back to your site to search again, the homepage won’t look like it did before. It will look like a bedding website now, focused on beds and bedding instead of home furnishings in general. This kind of personalization helps to increase conversion rates - and DataCue has the case studies to prove it!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.