All about
Easypop is a developer-friendly pop-up tool that has a lot of unique and robust features. This is not a “build your own” pop-up tool, instead they have fixed formatting with simple layouts that have been proven to work. In that way, it’s extremely easy to use and they are well optimized for performance.
They have multiple different pop-up types, including:
- Cart progress bar
- Blog article
- Announcement
- Product feed
- Single product
- Newsletter
- Video
- Testimonial
You get setup in 3 easy steps:
- Add Content
- Stylize
- Set your trigger conditions
And, subscribers are automatically pushed to your Shopify CRM which is typically tied to your Email Service Provider (Omnisend, Klaviyo, etc.), so it makes it easy to keep track of and nurture leads.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Easypop is made for simplicity. If you want a custom pop-up, go somewhere else. If you want to avoid developer costs and get moving with strong calls to action in your pop-ups, Easypop is a great choice at a good price.
Plus, I really like their cart progress bar that shows customers how close they are to, for example, earning free shipping. It’s a simple tool that can really boost conversions.
Easypop is designed for increasing engagement with users by giving them pieces of information, asking for email signups, or showing them products. This increased engagement leads to longer onsite times, and ultimately higher conversions.
You can also see improvements to average order value through upsell pop-ups and freebie offers.
The marketing team would be responsible for a tool like Easypop - depending on the size of your team, it could be anyone from the head of marketing to a marketing specialist. As long as this person knows how to craft the copy and put together offers, the tool is easy to manage.
Setup can be done in minutes. Easypop is designed to be “easy” and you go in and out to see how your pop-ups are performing, but don’t have to spend a lot of time working the tool.
This is a great tool for starting, mid-stage stores that want something semi-customizable, but easy to launch and use. The options to display popups on exit intent, when someone has browsed multiple pages, or spent X amount of time on site, make it ideal for testing different offers and a simple way to try and boost metrics.
Not as ideal for high-growth or enterprise stores. There are other tools that offer more robust features and segmentation options that would be better suited for larger businesses.