When it comes to Ecommerce, the importance of dependable data cannot be overstated. Don’t trust your data? Need it to deliver deeper insights? Want to scale marketing spend confidently, in a data-driven, dependable manner?
Elevar’s core data layer tool helps add events to your Google Tag Manager for improved tracking of key events on your site, via your Facebook, Google Ads, Tik Tok ads and more.
Moving to “server-side” tracking (their server or your own, depending on preference) represents a promising solution to the issues that the effective end of third party cookies represents to online retailers, helping you to effectively track users through to sales with expanded use of 1st party cookies.
Elevar goes through a three step process to help you attribute less revenue to “direct/none” and more to your channels. Firstly, Shopify has their own conversion tracking that can be tied back to each event and order to better track the user. Next, Elevar checks parameters (for example, UTM parameters) to see if they reveal source information. Finally, they check the cookie data (which, of course, has become less reliable with the impending “cookiepocolypse”).
If you’re looking to get real clarity on what’s driving your sales, and need to resolve issues around conversion tracking once and for all, Elevar could represent the solution to all of your problems. A majority of their customers, for the first time ever, have 100% conversion tracking accuracy for the majority of their lifetime. They guarantee 95% conversion tracking accuracy, and often are hitting a straight 100%
On their free plan, you’ll have access to a Chrome plugin that you can use to add tracking components to various aspects of your website (for example, switching between different alt images, sizes etc.)
With the Elevar Basic Plan merchants get the Elevar data layer to ensure data collection and delivery is done in a standardized way between the site and all marketing channels.
With the Advanced and Pro Plans, clients have the data layer, event builder, and are able to implement server-side tracking using Elevar's fully managed server, along with error monitoring and channel accuracy reporting.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.