Enquire Labs is an attribution survey tool designed to improve attribution by seeking information from your most powerful source - your customers. By asking a single question post-purchase, “how did you hear about us?” Enquire Labs sheds light on sales sources that may not be trackable through pixels. You can analyze the survey results against your order and click data to better understand the return on your ad spend. 

When creating your survey, all you have to do is fill in the answers to the question “how did you hear about us?” for your customers to select from. You can also include “other” allowing them to type in alternative options. The response choices are randomized to prevent any bias, and then you launch your survey. 

What is amazing about a tool like this is how simple it is. Marketing tracking today has become so complex and involved that companies forget the obvious - just asking someone how they heard about you. Now, survey attribution has its flaws, but the information it provides is still incredibly valuable. 

Say you aren’t really tracking or rewarding customer referrals, yet when surveying customers they say they heard about you from a friend? Or if you think that a lot of traffic is coming from your radio advertisements, yet the survey data suggests that it is coming from a podcast. This information may lead you to make different decisions about where you allocate your time and money.