Enquire Labs is an attribution survey tool designed to improve attribution by seeking information from your most powerful source - your customers. By asking a single question post-purchase, “how did you hear about us?” Enquire Labs sheds light on sales sources that may not be trackable through pixels. You can analyze the survey results against your order and click data to better understand the return on your ad spend.
When creating your survey, all you have to do is fill in the answers to the question “how did you hear about us?” for your customers to select from. You can also include “other” allowing them to type in alternative options. The response choices are randomized to prevent any bias, and then you launch your survey.
What is amazing about a tool like this is how simple it is. Marketing tracking today has become so complex and involved that companies forget the obvious - just asking someone how they heard about you. Now, survey attribution has its flaws, but the information it provides is still incredibly valuable.
Say you aren’t really tracking or rewarding customer referrals, yet when surveying customers they say they heard about you from a friend? Or if you think that a lot of traffic is coming from your radio advertisements, yet the survey data suggests that it is coming from a podcast. This information may lead you to make different decisions about where you allocate your time and money.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.