Many large retailers (Amazon, Walmart, Best Buy etc) sell protection plans and extended warranties on products. They may even be selling these warranties on your products, if they are listed on their marketplaces.
We all know the conflicting appeal of extended warranties: they mean an additional cost, but you feel better protected as a customer. Whether you are the type of person that always gets the extended warranty, or the type that never buys them, they are a product that is adopted worldwide by millions of people.
Extend gives merchants the opportunity to offer protection plans or warranties, which help extend the lifetime value (to the consumer) of your products. Happier customers means more referrals, more repeat purchases. Larger brands can access white labeled warranties, which they can brand as their own. Smaller brands will be offering Extend warranties – which lack their own branding but do hold a certain degree of additional “3rd party credibility” to the process.
When a user files a claim, Extend reviews the claim and if accepted, they purchase and issue a gift card to the customer. Depending on the capabilities of the store and/or the business process of the Merchant, Extend can either buy gift card codes directly, or credit the merchant on their monthly invoice. The customer can then use this gift card to repurchase the product from your store.
Extend is supporting a process that drives the consumer back to the merchant for claim fulfillment. For you, this just looks like another sale came in. The customer is happy as they are getting a replacement product. For Extend, this is the cost of doing business.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.