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April 22, 2024

&facts is the next-generation market research platform, connecting to billions of real-time consumer signals.

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Tik Tok


Product Analytics
Real-time and real-world data
Share of Voice Insights
Consumer Needs and Preferences
Top Product Opportunities


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1 Insights Report


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3 Insights Reports per month
Track Insights
Monthly updates
Global data
Access to new data


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10 Insights Reports per month
Track Insights
Global data
Access to new data
Weekly updates

All about

What is &facts?

&facts real-time insights into consumer behaviors refer to the ability to gather and analyze data on customer actions, preferences, and interactions as they occur. It involves capturing and processing data in real-time, allowing businesses to gain immediate and actionable insights into how customers behave, make purchasing decisions, and engage with their brand.

By utilizing real-time insights, businesses can track customer interactions across various touchpoints such as websites, social media platforms, mobile apps, and customer support channels. This allows them to understand how customers navigate their platforms, which products or services they are interested in, and what factors influence their purchasing decisions.

Real-time insights enable businesses to identify patterns, trends, and emerging behaviors as they happen, providing a comprehensive understanding of customer preferences. This information can be used to personalize marketing strategies, optimize product offerings, improve customer service, and enhance the overall customer experience.

By leveraging real-time insights into consumer behaviors, businesses can stay agile, make data-driven decisions, and adapt their strategies in real-time to meet the evolving needs and expectations of their customers.

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What makes &facts different than competitors?

&facts stand out from other similar eCommerce tools due to their timeliness and relevance. Unlike traditional market research or data analysis methods that may take weeks or months to complete, real-time insights provide up-to-the-minute information on consumer behaviors.

This immediacy allows brands to make swift decisions and take advantage of emerging trends or address immediate concerns. Additionally, real-world data is based on actual consumer interactions and transactions, providing a more accurate representation of customer behaviors and preferences compared to surveys or hypothetical scenarios.

By harnessing real-time insights, brands can stay ahead of the competition, adapt quickly to changing consumer needs, and deliver personalized experiences that resonate with their target audience. The ability to gather, analyze, and act on real-world data in real-time enhances a brand's agility, empowers decision-making, and drives customer satisfaction and loyalty.

What metrics is &facts going to improve for my Ecommerce store?

Key eCommerce metrics &facts include conversion rates, customer engagement levels, average order value, shopping cart abandonment rate, customer lifetime value, and demographic and psychographic segmentation. These metrics offer valuable information about customer preferences, purchase patterns, and satisfaction levels, helping brands optimize their marketing strategies, improve the customer experience, and drive sales growth.

Who has to manage &facts and how long does it take to setup?

In a team, marketing and product managers, market researchers, data analysts, and customer experience specialists would use real-time insights to understand what customers really want. They can leverage these insights to inform product development, marketing campaigns, and customer engagement strategies.

Setting up real-time insights into consumer behaviors can vary in size depending on the complexity of data sources, technologies used, and the team's expertise. It can range from a relatively small project that involves integrating existing data sources and setting up analytics tools to a larger project that involves implementing data collection mechanisms, building data infrastructure, and establishing processes for analysis and reporting. The scale of the project may also depend on the organization's existing data capabilities and resources allocated to the initiative.

Is &facts right for my store?

Understanding what customers really want through real-time insights is beneficial for a wide range of businesses. It is especially valuable for those operating in highly competitive markets, where staying ahead of customer preferences and delivering personalized experiences is crucial. eCommerce companies, online retailers, consumer goods manufacturers, and service providers can benefit greatly from real-time insights to optimize product offerings, improve marketing strategies, and enhance customer satisfaction.

However, businesses that have a limited customer base or operate in niche markets may find real-time insights less useful, as the volume of data may be too small to derive meaningful trends. Similarly, businesses that don't heavily rely on customer interactions or have limited online presence may not garner significant insights through this approach.

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