Famous is a mobile-first landing page and product experience design tool for Ecommerce merchants. They have hundreds of templates to choose from including things like “Fashion Hot Spots,” “Product Reviews,” and “Sales Announcement,” which are designed for you to create highly appealing pieces of visual content in a matter of minutes. And this content is designed to convert directly to store sales.
They produce a great mobile experience for users, enabling product browsing through swiping left and right, and other mobile-first features that really help your product and your brand shine through on a smaller device browsing experience.
Once a campaign is live and published to your store through Famous, you typically are going to find a few different ways to drive traffic to those pages for awareness and conversion. You can link to the page in social media, advertising, a link in the banner of the site or on the nav bar. You aren’t replacing the existing website experience so much as moving some of your traffic to a unique, mobile optimized experience that is likely to convert better.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Famous is not like other traditional page builder tools in that they really completely redesign the shopping experience around mobile and give you the flexibility to design however you’d like users to engage with your products. They are built with the Ecommerce experience in mind and really trying to elevate the brand experience to build trust and increase conversion rate.
When done right, using famous for well-structured mobile campaigns will improve your conversion rate from mobile (and overall).
Famous is also reducing design time to build unique and engaging content, saving you in design costs, mobile development costs, etc.
And perhaps most importantly is how your brand will be perceived, with a unique and innovative browsing experience.
This truly is a tool that you need to try out yourself to get the full feel on how it will work.
Famous should be managed by a head of marketing, designer, or possibly even your website developer. This person will come in and design certain campaigns and workflows, connect those to ads, email campaigns, or to a banner on the site, and then monitor the results and look to improve the experience.
When you first get started, you will want to connect your Google Analytics, your store, of course, and likely your Facebook and other pixels, which should just take a minute on their settings page.
The manager of this tool will come in regularly to create new campaigns, update existing ones, test various changes and messaging, etc.
Famous is popular for fashion, beauty, home decor, and even restaurants. Really they can be used by any business that is visually appealing, has a good amount of mobile traffic, and wants a really well branded and engaging mobile experience.
They can be great for at-event or in-store activations, as well.
Famous is not great for “boring” brands that sell generic parts, non-visual products, or other simple or normal products.
The more SKUs you have, especially if they are very similar, such as a catalog of different styles of red dresses, the better Famous will be for you.
If you’re not on Shopify, you can still use the tool but will need to manually import products and you will not be able to publish pages directly to your domain.