FenixCommerce

FenixCommerce is quite unique in that it uses shipping, inventory, and logistics data to increase conversion rate optimization. I’ve never seen anything quite like this.

Certainly the accuracy of the landed delivery date is what you’re paying for, but more specifically the customer is the one that wants this information. It helps mitigate customer inquiries, like the oh so common “where’s my order” ticket, by providing expectations before the user even purchases.

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The main metric to pay attention to is conversion rate. FenixCommerce has proven with A/B testing that adding their widget increases conversion rate by an extra 5% in net revenue to the business’s top line.

They bill based on order volume, which means they are betting they can increase order volume with their tool. And this makes sense, because the magic they do is based a lot on your order and delivery history, among the other factors already mentioned.

You can also adjust your shipping costs, which means revenue from shipping could increase, padding margins or helping to adjust for costs.

You should also notice a decrease in customer service inquiries around the “Where’s my order” question.

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While this tool is typically sought after by the CMO or head of marketing, its implemented and managed mostly by the operations team, except for the initial installation of the widget to the product detail page, cart, and checkout.

You’ll want your operations manager to log into the FenixCommerce dashboard when printing labels or purchasing shipping, so that they can match the customer expectation with the right shipping method.

Many customers are self-onboarded, but if you need a hand, you can book time with their team. It takes 2 days maximum to get started, and that is typically only if you need a custom webhook API integration or you have a complex theme setup.

Fenix Commerce is for Ecommerce merchants doing over 1,000 orders a month that have an established shipping and logistics process and go through major carriers for most of their sales.

This can work well for print-on-demand, dropshippers, or merchants with a handful of warehouses and dispersed inventory.

By the way, large merchants with hundreds of local shops or warehouses, this can work really well for you.

Common industries this works great from a Conversion Rate Optimization standpoint are beauty, fashion, apparel, and jewelry. And it can still work great for anyone else.

New stores with low order volume won’t see the benefits of this tool outweigh the costs, plus there are just other things your store needs to implement at those early stages. Yes, it could be beneficial to those high volume low average order value merchants, but this is a tool that grows in value as you scale.

If you’ve never worked on Conversion Rate Optimization for your site before, you may want to start with other tests, improving page speed load time, optimizing other aspects of the product detail page, improving mobile checkout, etc. Once you’ve installed a few of the basic Conversion Rate Optimization best practices, layer FenixCommerce into the mix for that extra 5% boost.

If you ship furniture or freight products, use local delivery options (not the big 5), have a ton of custom shipping rules, or have products that have shipping restrictions, you may find it tough to implement FenixCommerce.

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