Flashchat is a Messenger marketing platform focused mostly on nurturing, engaging, and converting more of your prospective customers by adding a new touch point to your marketing mix.
Messenger has a wide reach and investing in it as a channel has been proven to increase conversion rate for Ecommerce stores.
With Flashchat, you can re-engage your customers directly in messenger to close sales, upsell, and cross sell your products.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
The core of Flashchat is the automated abandon cart campaigns you can customize to fit your business needs. When your main focus is increasing conversion rate, Flashchat may be a good fit for you. And of course the post-purchase follow up is important, with the notification messages about your shipment.
Flashchat claims to increase sales by as much as 10% within the first couple of months. Most of that growth comes from converting lost sales abandoned during the checkout phase of a customer order and converting higher percentages of customers in Facebook messenger then email or traditional retargeting campaigns might see.
Metrics to pay attention to for Messenger marketing:
- Revenue directly tracked back to Flashchat
- Abandoned Cart Recovery Rate
- # of active Messenger Subscribers
- Messenger Conversations Started This Month
- Add to Cart pop Up Conversion Rate
- Total discounts offered and closed through Flashchat
It really does only take 5 minutes to set up, but you may spend a couple of days additional work in creating campaigns, adding new growth tools, integrating with Yotpo and getting social proof setup, etc. And you’ll check back in every few weeks for testing and optimizing your flows to ensure you’re getting good responses.
If you need to close more conversions, and even a portion of your customers are on Messenger, then you are going to need a Messenger marketing tool.
It will work. Flashchat is best for those Ecommerce merchants who don’t have a lot of time for robust “bot building” or ridiculously elaborate automation sequences.
This is for those merchants who need the quick wins from Messenger marketing.
If you have a large store with a lot of traffic and visitors, you may want deeper segmentation, more robust campaign builders and flow builders, and some of the additional functionalities that Flashchat doesn’t yet offer. They are building towards those features though.