Helium 10 is an extremely robust suite of tools designed to do everything you can imagine to do as an Amazon seller. From finding a product, to keyword research and listing strategy, to ads, to a landing page builder for driving qualified traffic to Amazon, to operational management, profit tracking, refunding, hijacking alerts, follow up emails, and the list keeps going. For the purpose of this page we are focusing on the part of the tool suite around keyword research, product research, and Amazon product listing management.
What makes this tool suite so great is that it feels like it was built exactly by someone who has been doing Amazon listings since the beginning. Everything you need to do is streamlined. Finding the products, calculating your profitability, creating the listing and keyword optimizing it, they have these widgets, tools, and amazing data, that makes the process scarily easy.
Because their tool is so complex, it can take some time to really learn how to best use it, which is why they have an extremely large library of educational videos from using the tool, to concepts and theories around finding and listing products.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
This is truly the “all the tools in one place” kind of tool suite. But most importantly, because they are such a large player in this space (if not the largest), they have more data and “faster” data than practically any other tool out there. They are monitoring 500 million listings and claim to be the largest and most accurate database on Amazon products, even though their data is technically an estimate of sales.
Helium 10 is going to help you improve your Amazon ad Return on Investment (ROI) / Return on Ad Spend (ROAS). They will help you with your organic rankings on Amazon. They will help you find new product offering opportunities, speed up your timeline to finding a new and profitable product opportunity, and get you launched and successful with the products you’ve chosen to sell.
Your Amazon seller manager - who is often your head of Ecommerce, could be a digital agency you’re working with (in which case you really don’t need to know or use Helium 10 yourself), or it could be you as the founder, co-founder, or part of the executive team.
Each of these tools can take a little bit of time to get to know. Setup time varies by tool, but you’d want to spend 3-5 hours getting very familiar with the options and opportunities available from their platform. Then you’d look to come in regularly, do some keyword research, ad research, etc., for perhaps a couple hours a week or month depending on your commitment to selling on Amazon.
The Helium 10 suite is for those both starting to sell on Amazon and serious about selling on Amazon. If you’re selling on your own Direct to Consumer site - Shopify, WooCommerce, whatever - and are thinking that you need to branch into Amazon, this is a great tool to ensure you follow best practices. If you’re looking to launch unique products with Amazon as the testing ground or main channel, this product is basically a must-have. And if you’re an Amazon agency, or a digital agency that helps their clients sell on Amazon, this is a super powerful tool for you.
Obviously, if you aren’t on Amazon, you don’t need this tool. If you have one or a few products you want to list on Amazon and feel like those listings will be relatively static, you could skip this and do a more manual research process, or use their free version/tools to help you get optimized. Or even just hire a consultant to do it for you. If you are hiring an agency for Amazon, you don’t need this tool, they need this tool, ask them what they use and most of the time they will say “Helium 10.”