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August 23, 2023

Phenomenal Price Testing Tool for Shopify Stores

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Artificial Intelligence Test Price Suggestions
Longitudinal Testing
Profitability Calculation
Multi-Variant Price Testing Support
Price Testing Analytics
‘Done For You’ Pricing Analysis
Tracking Price and Discounted Sales Price


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1 Test at a Time
2 Test Suggestions at a Time


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Unlimited Tests in Parallel
10 Test Suggestions at a Time
Priority Support


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Up to 1,000 Tests at a Time
Up to 1,000 Test Suggestions at a Time

All about

What is Leaflet?

Leaflet is a price testing tool that will help you find the most profitable price for each of your products. It tracks the variant price and then automatically calculates the statistical significance of the results to prove the best price to use. So cool!

With Leaflet, you can design your own price test, or you can use the tests that are suggested by their AI (based on your historical site data). You simply decide which product you want to test, enter the new price and click start. Leaflet then automatically applies your new price to your Shopify store and voila! It’s done!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What makes Leaflet different than competitors?

Leaflet is not just a testing tool. It literally changes the price of your product in Shopify to one of the test prices, monitors the traffic, conversion and profit of that product at that price point, and then switches to a different test price and monitors the result.

Its' AI is a great feature that saves you from having to dig through all your data to determine what tests to run. It estimates consumer willingness to pay (WTP), and then adds or subtracts a small amount in order to explore prices that are nearby to WTP.

What metrics is Leaflet going to improve for my Ecommerce store?

Leaflet focuses on profitability by product, so that is the metric you would stand to gain the most from. But you can also use it to improve conversion rate / revenue, or maximize new customers (These are the 3 core components that you optimize for in your business). You can understand your revenue per page visitor at each test price, average order size, average margin per visit, unique purchasers, and your conversion rate at each price point.

Who has to manage Leaflet and how long does it take to setup?

This tool can be managed by the head of Ecommerce, or maybe even the head of operations or product. You will also want to include your marketing team or agency, to let them know what’s going on, and perhaps break out campaigns based on price point to make tracking a little cleaner.

Once you integrate with Shopify and set up your tests, managing this tool is incredibly simple and can be done once every few days or weeks, depending on how long you want your testing to run.

Is Leaflet right for my store?

Most businesses are leaving money on the table when it comes to pricing. If you are selling products that are unique to you, products that don’t have an MSRP or Minimum Advertised Price (MAP), then you will see some value in testing your pricing. And this is something you can set up and run relatively easily, you don’t have to spend a lot of time getting it going.

When you do have fixed prices, or are a reseller of other companies’ products, this tool will be less valuable for you, or not valuable at all.

This can work for subscription companies and those on Recharge because new subscribers will be charged the new price and old subscribers stay at the old price.

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