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August 23, 2023

Accurate Data and Attribution Models for Ecommerce

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Google Analytics


Data Audit
Impactful third-party integrations
Expert Onboarding


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Data Audit
Industry Benchmarks
Unlimited Connections
One Store


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All of the features in Basic
Advice with Onboarding
Priority Support
Up to 3 Stores


Contact Sales
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Account Management
Custom Tracking
Custom Reporting
Unlimited Stores

All about

What is Littledata?

Littledata is an easy to use, highly effective way to deal with problems in your Google Analytics. Littledata helps create accurate data and attribution models for Ecommerce stores.

You’d look to them if you’re having issues with unreliable collection processes, recurring payments through a tool like Recharge, missing sales attribution, such as many of your sales coming in as “direct” or from “PayPal”, or Shopify data that doesn’t match up with your google analytics data.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • List

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What makes Littledata different than competitors?

Littledata is solving for problems that Shopify should care about, but isn’t doing a good job at tracking. Things like Average Order Value and Lifetime Value, and especially things like revenue by channel source.

Littledata will help you solve problems you didn’t even know you had by tracking just about everything, ensuring that your analytics aren’t missing even the littlest things: be it the currency your customer used, whether or not they did a partial or full refund, used a coupon, or any number of other frequent occurrences that often fall through the cracks with other analytics setups. Littledata will ensure that your Google analytics provides accurate attribution for payments, regardless of it’s a subscription payment, a one time purchase, or anything else.

Littledata helps track things instantly in Google Analytics. Examples include: scroll tracking on product pages, refunds are tracked and attributed appropriately, 3rd party checkouts are no longer misattributed, lifetime revenue and number of orders. They even track revenue by Refersion affiliate, Recart communication, and Recharge repeat purchase count.

Also, they have automated audits to help you understand what’s working and what still needs a manual fix in your store, in order for improved tracking.

Benchmarks come from aggregated and anonymized data across 14,000 customers and there are very strict and specific rules on how they collect and handle this data.

What metrics is Littledata going to improve for my Ecommerce store?

Ironically, while this tool helps you measure metrics better, it’s tough to call “metric accuracy” a metric…

A couple of things you should see change when using Littledata:

You should see less conversions from direct, and more attributed to the right channels.

You should see repeat purchases and conversions being assigned to the right channels.

You should see your Google Analytics data looking almost identical to your Shopify data (which tends to be close to your raw revenue data), but then also having more data points than Shopify itself.

Who has to manage Littledata and how long does it take to setup?

Setup is completely automated and Littledata will be functional as soon as it’s done downloading. There are a few niche cases with more customized themes, where the data layer may not be working, etc. Littledata will note this and either you can fix it yourself, or for enterprise plans, their account rep will fix it for you.

Is Littledata right for my store?

It’s simple, if you have trouble with direct traffic, missed attribution, or recurring charges, install Littledata to fix those issues. Any Ecommerce business reliant on subscriptions should be using Littledata. It’s going to be more valuable for growth stage established business, especially those advertising across multiple channels, and recurring subscriptions businesses, especially existing Recharge and Bold Subscriptions customers.

If you’re already using an advanced analytics platform, you may not need to get Littledata.

If you are an expert web developer and just need one small component of their feature set, you can try to build this out on your own.

If you are just starting your store or are processing a very small amount of orders, Littledata may not be for you.

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