In Ecommerce, your blog is often one of the most underrated assets in your marketing arsenal. Matcha changes that by helping you optimize both your existing content and content you can license directly from their massive library to drive email subscribers and purchases. They have some really nifty tools, like gating blog content, that increase email signups from content pages, and they better help you tie blog content into products by featuring products in the blog. From there, you can easily analyze how each content piece is pushing your audience through the marketing funnel, and this is honestly better than any tool I’ve seen from a blog post view or subscriber to conversion, from a tracking standpoint. Matcha turns more blog readers into buyers and shows an actual ROI for your content efforts. How cool is that!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.