Of course their abandoned cart Messaging and Shipping notifications are why you get Maxwell, but the biggest differentiator that I see is the WhatsApp tool. If you’re thinking about doing WhatsApp for communication and marketing and Messenger marketing, Maxwell may be the solution for you.

Maxwell’s most important functionality is the Messenger abandon cart sequence, which basically will yield positive ROI for all stores and get you an increase in your overall conversion rate, by, according to Maxwell, between 7% and 14%. On top of that, you now have a solid communication channel with your customer, which means you can resolve issues more efficiently, increase loyalty, and while you may increase overall communication with your customer, you are creating a proactive customer service environment, which will yield happier customers.

Installing and creating an abandoned cart sequence may take as little as 20 minutes. Then another 10 or so to setup your growth tools and get people opting in to your list. From there it's about tweaking your messaging, trying different discounts and scarcity tactics, and improving your opt-in and overall conversion rates.

I believe everyone should have a Messenger marketing strategy, if you don’t have a ton of resources to dedicate to a robust multi-channel strategy and tool, or you just want that quick win with abandon carts, Maxwell could be a good fit.

If you don’t have a Facebook-centric approach to your business, through ads or organic marketing, and you don’t have a lot of marketing horsepower, you may not get a lot of value with Messenger marketing tools, or you may want to invest in other channels first. If you don’t have at least one person handling customer service, you might not be ready.

On the flip side, if you are a larger Ecommerce store, you may need a multi-channel or more robust tool, or integrations that Maxwell doesn’t yet have.