Particl

Particl is an AI-driven platform designed to help brands develop top-selling products and price products more efficiently by combining your data and access to SKU-level inventory and pricing data from over 100,000 brands to help you better understand what the market is responding to. Brands then use this data to develop products and make better pricing decisions.

Their real secret sauce is in how they are able to track inventory levels across these brands. You see, many top brands actually have their inventory levels available on their website/product pages, if you know where to look. And by using a tool to monitor these changing inventory levels, they can fairly accurately understand the change in market dynamics across not just 1 or 2 brands, but over 100,000 leading eCommerce brands. 95% accuracy on inventory levels and 85% on revenue.

Developing better products is key to winning in the crowded world of eCommerce. By developing products backed by quantitative data, brands can better equip themselves to launch products that the market will positively respond to. In addition, using SKU-level inventory and pricing data to better price your products helps brands to maximize profit while also taking into account how the market will respond.

Particl is platform agnostic and will integrate with any eCommerce store, using their open API, and they will pull your data, and using their machine learning model, they will suggest and update pricing on your products dynamically, so that you can make the best pricing decisions as the market changes in real-time.

While some tools use average product price and web traffic to give you high-level revenue estimates, Particl tracks SKU-level inventory and pricing information to give you a deeper and more accurate understanding of your market.

In addition, rather than just alerting you to price changes amongst your competitors, Particl allows you to see how demand changes with changes in price so you can better understand the real impacts of those price changes.

While some tools use average product price and web traffic to give you high-level revenue estimates, Particl tracks SKU-level inventory and pricing information to give you a deeper and more accurate understanding of your market.

In addition, rather than just alerting you to price changes amongst your competitors, Particl allows you to see how demand changes with changes in price so you can better understand the real impacts of those price changes.

We typically work with those in strategy and merchandising, who will ultimately be using Particl on a daily basis. Your account manager will load all the data for you and walk you through how to create collections and run models.

This onboarding call typically lasts 1 hour, with an additional follow up call to answer any lingering questions. Particl is meant to enhance the product development and pricing cycles rather than upending internal processes and requires little to no maintenance.

Particl is meant for brands doing $10MM+ in revenue on an annual basis. We find that brands operating in apparel & accessories and health & beauty tend to get the most value from our product based on the data we provide.

The more SKUs you sell, and the more categories you are in, the more value you'll get.