Peel Insights

Peel Insights is a plug-and-play data analytics tool with strong retention and cohort analyses, making it a better solution for retention-oriented brands who want to understand who their best customers are, where they come from, what they buy, and how to get more of them.

Their tool makes it very easy to break down your Cost of Customer Acquisition to Lifetime Value analyses from Facebook and Google, and even influencer campaigns, referral campaigns, newsletters, etc.

You can create and track monthly, quarterly, or annual goals and even segment goals by product (or essentially by team or team members). So for example, you can make a goal of revenue from Facebook ads, revenue from Google Ads, revenue by product, and number of orders (to clear out your inventory for example).

If you want a custom demo, they will plug in your store and walk you through your own data.

Enterprise-level business intelligence and data analytics tools require a ton of setup costs, you may even have to build your own data warehouse, hire a team of developers, and write code in SQL to get at your insights. With Peel, you install the tool, they pull in the data, and you can get straight to analyzing it.

They have really easy segmentation functionality, designed to make it easy to look at top performers, bottom performers, etc., and without having to create any custom views or dashboards (which is always an option but their goal is to not bog you down creating the dashboards as much as possible).

They also can push key insights to Slack where your team can find the real insights and take action.

Enterprise-level business intelligence and data analytics tools require a ton of setup costs, you may even have to build your own data warehouse, hire a team of developers, and write code in SQL to get at your insights. With Peel, you install the tool, they pull in the data, and you can get straight to analyzing it.

They have really easy segmentation functionality, designed to make it easy to look at top performers, bottom performers, etc., and without having to create any custom views or dashboards (which is always an option but their goal is to not bog you down creating the dashboards as much as possible).

They also can push key insights to Slack where your team can find the real insights and take action.

Depending on how big your store is, it will take between 4 and 24 hours to compile their first report, from the moment you install their Shopify app. But this is fully automated. You make the connection and they spit out the report.

From there, you'd likely check in on your analytics monthly, weekly, or if you're a big nerd like me, maybe daily. See how you're performing, look for glaring problems, adjust business and marketing strategies accordingly.

You're going to check your email reports from them pretty frequently, and also the Slack notifications that Peel Insights sends out. Sometimes this is glorified data paralysis, just patting yourself on the back and mindless self-indulgence. Other times, you actually will change your behavior based on the data. Focus on the real, actionable changes you can make.

Starting stores don't typically need better data insights.

As you grow and scale, you will want to maximize your efforts and spend and a tool like this will help with that.