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October 13, 2023

Pricestack is an incredibly robust price testing tool for mid-market merchants

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Shopify Plus


Price Testing Analytics
Onboarding Services


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Optimize ten products up to $100k/month in sales
Standard Ecommerce Integrations (Shopify and Google Analytics)
Works for standard store configurations (compatible with 95% of merchants)


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Everything in Free Plan
Analyze unlimited products and unlimited sales
Access premium Ecommerce integrations, including WooCommerce
Works with all store configurations (compatible with 100% of merchants)
Cross-product price elasticity analysis for extraordinarily accurate results
One-to-one onboarding, training, and success


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Everything in Growth Plan
Inventory aware optimization (using custom tracking integrations)
Use premium identity services (custom, including AD, LDAP, and SAML)
Access enterprise Ecommerce integrations (custom, including Magento and Commerce Cloud)
Custom uptime, support and service SLAs
Concierge onboarding, training and success
Expert price consulting and management services available

All about

What is Pricestack?

As far as I can tell, Pricestack is the most robust price testing tool for mid-market merchants. Using their machine learning algorithms and all of your store data, they can accurately predict the best selling, or most profitable price for any of your products.

This product has an exponential effect for growth stage businesses and those with a ton of data.

Important note: Split testing pricing is generally frowned upon. You don’t want customer A getting a different price than customer B on the same day at the same time. You have to test longitudinally (before/after).

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What makes Pricestack different than competitors?

Their machine learning algorithm, and recurrent neural network, accurately predict optimal price points to make it very easy to set your test prices. Then you can get approval to make a pricing change, and over time compare your new data with your old data. The more pricing changes you make (or discount or promos you run), the stronger the algorithm and the better the pricing suggestions.

They also use your inventory data to understand optimal pricing, which is crucial to making sure that you sell out without leaving money on the table.

They are also calculating cross-product price elasticity, which means how changing the price of product A may impact the sales of product B.

What metrics is Pricestack going to improve for my Ecommerce store?

The #1 metric is PROFIT. But you can also optimize your pricing to better move and manage inventory, which could reduce warehouse costs and overall Cost of Goods Sold (COGS). And you can optimize price to acquire more customers. At the end of the day, this sets your optimal price for every product in your store.

By gaining more profit per sale, you can increase your true Return on Ad Spend and ROI.

Who has to manage Pricestack and how long does it take to setup?

Typically it's going to be the head of marketing or head of Ecommerce adjusting prices, but they also may need buy-in from multiple departments, and you absolutely want to make sure that you’re getting proper Costs of Goods Sold (COGS) from your operations team.

Is Pricestack right for my store?

They are perfect for Shopify Plus merchants doing $5mil+ with a wide variety of products. At first, I thought this tool might be worse for stores that cycle through products or have seasonal sales, but that is not the case at all. By using Pricestack, you can optimize the price point on future product lines based on past lines that are similar. The benefit is that you don’t have to change the price on existing products where that price might be fixed for one reason or another.

You must have your COGS in your Shopify account.

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