Pulley represents the perfect crystal ball for all your marketing, segmentation and advertising related questions. Ever wondered, “who should I send what messages to and when?” Pulley has the answers.
Whether you’re looking to gain traction with email or SMS campaigns, with Pulley, it’s easy to create AI-driven customer segments (for example – “50% or higher likelihood to purchase again,” or “high value customers” or “likely to buy the peanut butter ice cream,” “customers at risk of churn” – the list is endless!)
Their software is able to predict what percentage discount you should offer this customer segment, which products they are most likely to buy and what should be cross-sold and upsold to them. Pulley can also predict your average order value from this customer segment. In short, this is pretty cool, clever stuff.
Pulley helps create a whole host of dynamic lists within your email service provider and Facebook ads manager, and then enables you to create automations around those lists to better sell more products. They even tell you approximately how much more money you can expect to make by creating these dynamic audiences and automations.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Pulley is not an email service provider – but they aren’t just pure “AdTech” either. Their secret sauce lies within their AI. While other tools simply help you visualize your data so that you can come up with your own recommendations, Pulley goes one step beyond – analyzing your data and spitting out incredibly impactful recommendations.
If you’re already leveraging an email service provider or ads manager, adding Pulley to your arsenal will add a huge amount of value to your stack.
Pulley can positively impact all the key metrics you’d hope to see uplift around, including Conversion Rate, Lifetime Value and Repeat Purchase rates through email, SMS and Facebook/Instagram ads. This will help drive higher email engagement rates, better return on ad spend and better personalization (leading to a better customer experience and lasting loyalty.)
Pulley will come under the remit of Head of Marketing, Head of Email Marketing, or any Founder still in control of brand email marketing. Typically the platform is best for stores with reasonable volume, let’s say in the $1mm - $10mm. This is where segmentation becomes very important. Brands within the $10mm - $50mm bracket who have yet to apply AI-powered segmentation are going to be blown away by this tool. Pulley also serves email marketing agencies who are running segmented campaigns for multiple clients.
When it comes to implementation, in a few steps you’ll integrate your store with a Shopify (or platform of your choice) app, set up your preferred currency, time zone, connect your Facebook ads account, Google Analytics, your email platform and invite your team. Your data will be pulled into their platform and analyzed. This may take a few hours depending on the volume of your store, but then you’ll be up, running and ready to benefit.
Pulley is best for merchants that have already achieved some retention and loyalty and are looking for more. You should have a reasonable customer base of a few thousand, to benefit form the impact of segmentation. If working with segments is something that you’ve known you should be implementing for a while now, Pulley makes the process painless.
Pulley is less valuable for pass-through businesses that sell one product to customers one time. Since they bill by customer, Pulley will also represent less favorable ROI to merchants that have extremely low Average Order Value (AOV).