Saral is democratizing influencer marketing by making it easier for small brands to properly manage their influencer marketing campaigns.
You can use their chrome extension to browse Instagram influencers and find the right creators to outreach. Then in the backend of their platform, you can outreach those influencers via email, track responses, and monitor your overall influencer pipeline.
Once you’ve closed an influencer you can track their usage of your brand hashtag, including likes, comments, and engagements, as well as time of posting, so that you can best understand the impact of each influencer's performance.
They help you find the Instagram or YouTube influencers email address in real-time, if the influencer has publicly shared their email address or if they are using a business profile. And they also work with a third party data provider on top of their own data mining to grab influencer email addresses in real-time.
In the future they will also add payments through their platform.
They are tracking over 55 million influencers globally across Instagram and YouTube. Tik Tok coming very soon.
For gifting and seeding campaigns, you can track when the product is sent/delivered to each influencer.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
As opposed to other "full-service" platforms, Saral is designed to be more of a pipeline management tool that really focuses on the outreach and closing of new influencers. This is a nice slimmed down version that costs significantly less while really helping you organize and streamline bringing new influencers into your stable.
Saral is specifically designed to increase the number of influenceres talking about your product(s) and increase the traffic to your store (and sales) through influencer marketing.
As you bring in these influencers, you'll also have the added benefit of getting a bunch of new content that you can repurpose on your own channels or in your own ads, which can see improved performance in your Return on Ad Spend (ROAS).
And influencer marketing creates strong 3rd party social proof which can increase conversion rate on traffic being driven via influencer marketing, or by using that influencer content on your site.
Typically it’s going to be your in-house dedicated marketer - your head of marketing, influencer marketing manager, CMO, etc., who is going to be on the call to demo the tool and test it out. Right from the demo you can start a free trial and start using Saral in real-time.
By being an early adopter of Saral, you get access to their co-founding team, who have worked to drive hundreds of thousands of dollars in new net revenue via influencer marketing themselves, and they can help inform your campaign strategies and make sure you are getting the most out of Saral.
You can have campaigns going live within a week, typically within 2 weeks you will have your first creator post about your brand.
Saral is best for emerging brands looking to launch your first organized influencer campaign, perhaps after recently dabbling in influencer marketing and deciding you don’t want to spend $36k+/year for one of those more upmarket influencer marketing platforms. And this isn’t to say that Saral won’t work for larger brands, but they have specifically designed their tool to be easy to use and cheap enough to help the smaller brands.