All about
Savvy turns your static images into custom videos in seconds. They create what are called “blueprints,” which are a video style and framework, and then your products, your graphics, your text/copy can be swapped out easily. Then just like that, 5, 10, or 100 videos can be created for your entire catalog. This is huge for creating social ad campaigns, increasing engagement and conversion rate on your site, and really bringing your products to life.
What I love most about their tool is that it is creating ads, monitoring their performance, and then dynamically adjusting and testing different copy, assets, ordering, etc., to improve the videos and improve the conversion rate from the ads.
With a 1-click Shopify integration, Savvy will import your entire product catalog and imagery and get you set up turning your static images into video content.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Savvy makes it easy to create videos, and that in and of itself is great! But the real power of this tool comes in with their ability to optimize video ad campaigns by dynamically creating and updating these video ads based on performance in your ad campaign. Boom, that makes you big money.
Savvyworks stands out in the crowded e-commerce tool space due to its unique combination of technology and creativity. Unlike traditional platforms, Savvy leverages cutting-edge 3D technology and motion video templates, enabling brands to create lifelike, dynamic representations of their products without the need for physical samples.
This innovation not only saves time and resources but also allows for unparalleled creativity in storytelling and product presentation. Additionally, Savvy's data-driven approach to content variation and testing ensures that brands can continuously refine their messaging for optimal engagement across digital channels.
With both self-service and managed-service options, Savvy offers unmatched flexibility, making high-quality video content accessible to brands of all sizes, distinguishing it from other eCommerce tools that often require significant investments in time, money, and expertise.
Savvyworks can significantly enhance key eCommerce metrics by boosting engagement rates through captivating video content, improving conversion rates by effectively showcasing products, and increasing return on ad spend (ROAS) by enabling data-driven content optimization. Additionally, it can reduce customer acquisition costs (CAC) by creating more efficient and targeted marketing campaigns.
Savvy is great for medium and large companies that have a large catalog and maybe are trying to create a lot of video content the hard way (actual production team and shoots and all that). They are great for high-volume advertisers who want to test multiple variants, copy, etc.
Savvy is great for exciting brands with visual products that want to engage with their customers through the power of video and is especially good for consumer packaged goods (CPG), beauty, fashion, automotive, etc.
Savvy isn’t for starting or small stores right now, but in the future their self-serve tool may be more affordable. Savvy is less powerful for single product stores or low SKU stores that really aren’t in need of a multitude of video assets and isn’t as valuable for less visual products, like office supplies or replacement parts or what have you.