Savvy turns your static images into custom videos in seconds. They create what are called “blueprints,” which are a video style and framework, and then your products, your graphics, your text/copy can be swapped out easily. Then just like that, 5, 10, or 100 videos can be created for your entire catalog. This is huge for creating social ad campaigns, increasing engagement and conversion rate on your site, and really bringing your products to life.
What I love most about their tool is that it is creating ads, monitoring their performance, and then dynamically adjusting and testing different copy, assets, ordering, etc., to improve the videos and improve the conversion rate from the ads.
With a 1-click Shopify integration, Savvy will import your entire product catalog and imagery and get you set up turning your static images into video content.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Savvy makes it easy to create videos, and that in and of itself is great! But the real power of this tool comes in with their ability to optimize video ad campaigns by dynamically creating and updating these video ads based on performance in your ad campaign. Boom, that makes you big money.
Savvy helps reduce your content creation and creative costs. But more importantly they help increase Return on Ad Spend (ROAS), and conversion rate on your product detail pages. You’ll also see more engagement with your content.
Typically your head of Ecommerce, head of marketing, or Creative Director would install and setup Savvy, review the blueprints, request revisions, and manage the content. Your media buyer may also get involved with the tool.
Savvy is great for medium and large companies that have a large catalog and maybe are trying to create a lot of video content the hard way (actual production team and shoots and all that). They are great for high-volume advertisers who want to test multiple variants, copy, etc.
Savvy is great for exciting brands with visual products that want to engage with their customers through the power of video and is especially good for consumer packaged goods (CPG), beauty, fashion, automotive, etc.
Savvy isn’t for starting or small stores right now, but in the future their self-serve tool may be more affordable. Savvy is less powerful for single product stores or low SKU stores that really aren’t in need of a multitude of video assets and isn’t as valuable for less visual products, like office supplies or replacement parts or what have you.