All about
Sendlane is an email and SMS marketing platform that combines functionality with methodology - the process behind good marketing. When you have a question about email marketing funnels, or when you need a second opinion on your analytics… You bring in their support and success team, which has an average 15 second response time with live chat support agents.
They specialize in helping the “less savvy” business owners and Ecommerce teams become email marketing and marketing automation professionals, with the goal of bringing in 25% - 30% of total revenue through email/SMS (using click attribution, not open attribution).
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
I hate it when a tech company says they are different because of their customer service, but in this case... 15 second response times via chat… That is an amazing response time. Plus, the person responding is an expert at the product and email marketing, which means any problem you have will be resolved as fast as possible. Between that and their robust email academy and other learning resources, they are poised to help the confused, the underutilized, and the new or early-growth stage Ecommerce merchants.
And they aren’t just for early-stage stores, they are very good at high-volume and growth-stage businesses as well, it’s just that they are extra friendly to the non-experts.
A major differentiator is when migrating to Sendlane, their team does the whole process for you. They login to your old accounts, get your lists and campaigns from your previous providers, check out your previous integrations, and get everything set back up in Sendlane.
One other interesting component I love is the multi-store functionality, which makes it really easy to manage customers across multiple storefronts, be it regional/language, or completely different brands on completely different platforms.
I also really like their auto-optimize send functionality, which predicts the best open times by individual customer and sends emails around those times, which boosts open rates by 8% - 12%.
Sendlane is known for maximizing the value of your email and SMS marketing activities, which means you are going to see higher open and click-through rates, which leads to higher conversion rates and revenue.
Typically it’s your head of marketing, director of Ecommerce, email marketing specialist, or you as the founder or co-founder of your company who will be running this tool.
You can integrate with your platform, create a pop-up, and start collecting and sending emails in a few minutes, but it will take a bit of time to get all of your automations and campaigns setup. Most importantly, you need your browse and cart abandonment campaigns, and your welcome campaign.
Sendlane can fit merchants of any size, which makes your decision as a merchant quite tough and it’s going to come down to some subtle differences between providers. What should lean you more towards Sendlane is if you feel like you need that top-notch support, or if you feel like you need a second set of eyes on your automations and campaigns to make sure they’re performing the best.
They can help more “at-risk” merchants like supplements, adult, CBD, or those that use large affiliate networks to drive their business. Sendlane understands how to manage deliverability for those types of companies.
Or maybe you have really low open rates and a large email list and can’t figure out what is going wrong. Sendlane may be able to double that deliverability and open rate and get your list cleaned up, managed, and making you more money.