ShopAgain is really taking “omnichannel marketing automation on auto-pilot” to a whole new level. Not only are they automatically analyzing your database, creating segments, and personalizing product carousels based on user behavior… They are pulling in your theme components and will automatically build your most common flows and sequences with your colors and your brand, including the email content, and the timing of those emails! They are so good you can even instantly approve their AI built campaigns, but probably most brands are going to look in the email sequences and make some minor copy changes and what not.
They have automatic split-testing that creates alternative copy, headlines, discount amount, and time of delivery, which you can approve or auto-approve for testing, and they’ll automatically switch over to the best converting result. These results are perfect for you to glean insights into broader messaging strategies and even product strategies for growing your business.
After they auto-generate segments, you can easily send them to Facebook and Google ad audiences for on-channel segmentation. This also means your email/SMS team should be coordinating these efforts with your media buyer/agency, to further maximize results.
At the advanced plan and higher you have an automatic email validation tool which makes sure you never send emails to bouncing email addresses - thus keeping your list clean and deliverability strong.
They have a smart send feature for their emails so that you hit send, and it waits to deliver to each customer based on their most likely time to open.
And for SMS, they automatically detect the time zone and only send before 10PM and after 6AM, so don’t worry about that. (SMS timing is significantly less important because most people always check their SMSs, but you don’t want to be sending messages at 2 AM!.)
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.