Shoptimised

Shoptimised is a company that specializes in enhancing online sales for retailers and agencies through its advanced software solutions. Their offerings include Product Feed Optimization and Incremental Sales Growth tools. The Product Feed Optimization software assists agencies and retailers in creating, optimizing, and managing product feeds, thereby increasing revenue by improving reach, clicks, impressions, and return on ad spend. Their Incremental Sales Growth service targets non-converting products within product feeds, aiming for 100% incremental sales growth.

As a Premium Google CSS Partner, Shoptimised offers a 20% cost-per-click discount on Google Shopping traffic, enabling clients to purchase traffic more effectively. The company collaborates with major search engines, social media platforms, and affiliate networks to maximize online sales opportunities. Trusted by numerous agencies and retailers across Europe, Shoptimised has optimized over 37 million products, generating over £47 million in incremental sales, thereby significantly boosting online retail performance.

Shoptimised differentiates itself from other eCommerce tools through its exclusive focus on optimizing product feeds and driving incremental sales growth. Unlike broader eCommerce platforms, Shoptimised offers specialized tools for precise feed management, enhancing reach, clicks, and return on ad spend.

As a Premium Google CSS Partner, it provides clients with a 20% cost-per-click discount, adding significant value. The platform's unique capability to target and improve non-converting products ensures 100% incremental sales growth.

Its seamless integration with search engines and social media networks enhances its effectiveness, making it a preferred choice for retailers seeking tailored, performance-driven solutions.

Shoptimised can significantly improve key eCommerce metrics such as product reach, click-through rates, impressions, and return on ad spend (ROAS). By optimizing product feeds and targeting non-converting items, it boosts overall sales performance and efficiency, leading to increased visibility and profitability in online marketplaces.

Who Uses Shoptimised:

Marketing teams, specifically eCommerce managers and digital marketing specialists, use Shoptimised to enhance product listings and improve online sales performance. Agencies managing multiple clients' online stores also leverage its tools to optimize product feeds and maximize return on ad spend.

Project Size for Setup:

Setting up Shoptimised is a relatively straightforward project, typically requiring collaboration between IT and marketing teams. The process involves integrating existing product feeds and configuring settings to align with marketing goals. With user-friendly interfaces and robust support, implementation can be completed efficiently, making it accessible for various business sizes.

Shoptimised is ideal for eCommerce businesses, digital marketing agencies, and retailers looking to optimize their product feeds and improve online sales performance. It benefits companies that heavily rely on Google Shopping, social media, and affiliate networks to drive traffic and increase conversions. Businesses with large inventories can particularly gain from its ability to enhance product visibility and manage extensive product feeds efficiently.

However, Shoptimised may not be suitable for very small businesses or startups with limited online presence or those not utilizing online advertising channels extensively. Additionally, businesses not focused on product sales, such as service-oriented companies, may find limited value in its offerings.