Showday is democratizing live selling and video commerce by making it easier than ever to get started with Live Shopping and incorporating your Live Shopping directly onto your Ecommerce store.
They have a functionality so that if the customer leaves the merchant site, the Live Shopping widget will stay on-screen, similar to YouTube or Google Maps if you’ve ever minimized those and then moved over to say your WhatsApp, but you can still see the video in the corner and hear it.
You can set up reminders to go live, where customers can sign up to get notified of the Live, and you can even embed links to these reminders from your Instagram stories. This is a huge way to increase email and SMS sign ups, and really boost attendance for your live shopping experience.
They have a moderator setup that allows one person to do the Live and others to moderate chat, follow up with customer inquiries, and ultimately sell more product.
Not going to have a separate moderator? No problem. You can add products and polls and respond to comments yourself from within the mobile app experience. Or simply open up a desktop and be your own moderator.
Influencers should be doing “live takeovers” of Ecommerce brands websites and socials.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Showday focuses their efforts on being a conversion rate optimization (CRO) tool for your existing Shopify storefront. By focusing on what video assets should be displayed on your site and on what pages, etc., they help users find the answers they are looking for, and buy. They have extremely clean designs, a ton of various metrics to monitor in your analytics dashboard.
Showday is going to increase your conversion rate. They’ll also help increase conversion rate on mobile, from social, and from your existing Live videos. They’re going to help you re-use existing video assets to get more value out of them. They are increasing time on page by keeping users watching more video content and engaged, which has a nice secondary benefit of perhaps boosting your Search Engine rankings (SEO).
It’s also likely that users that engage with your Showday videos will buy more (Average Order Value) and buy more frequently (Lifetime Value).
Also, they have a pop-up tool for capturing email and SMS (or adding to calendar) so that your lives will get more views, and so that you can collect more emails/phone numbers.
Almost always, the team buying this tool is the marketing team or those in charge of increasing on-site conversion rate. You may also incorporate your influencer team (maybe you want influencers doing the live), the social media team - because these lives will also go out on social, and the media buying team, because you may use these videos as ads, or use the “notify me” functionality as an ad.
You need someone to do the Live videos.
This tool is great for merchants of all sizes, from small stores who have a personal brand and are comfortable going Live on camera, to $100mm+ brands who are looking to add Live Shopping to their customers’ on-site experience.