Showday

Showday is democratizing live selling and video commerce by making it easier than ever to get started with Live Shopping and incorporating your Live Shopping directly onto your eCommerce store.

They have a functionality so that if the customer leaves the merchant site, the Live Shopping widget will stay on-screen, similar to YouTube or Google Maps if you've ever minimized those and then moved over to say your WhatsApp, but you can still see the video in the corner and hear it.

You can set up reminders to go live, where customers can sign up to get notified of the Live, and you can even embed links to these reminders from your Instagram stories. This is a huge way to increase email and SMS sign ups, and really boost attendance for your live shopping experience.

They have a moderator setup that allows one person to do the Live and others to moderate chat, follow up with customer inquiries, and ultimately sell more product.

Not going to have a separate moderator? No problem. You can add products and polls and respond to comments yourself from within the mobile app experience. Or simply open up a desktop and be your own moderator.

Influencers should be doing "live takeovers" of eCommerce brands websites and socials.

Showday focuses their efforts on being a conversion rate optimization (CRO) tool for your existing Shopify storefront. By focusing on what video assets should be displayed on your site and on what pages, etc., they help users find the answers they are looking for, and buy. They have extremely clean designs, a ton of various metrics to monitor in your analytics dashboard.

Showday focuses their efforts on being a conversion rate optimization (CRO) tool for your existing Shopify storefront. By focusing on what video assets should be displayed on your site and on what pages, etc., they help users find the answers they are looking for, and buy. They have extremely clean designs, a ton of various metrics to monitor in your analytics dashboard.

Almost always, the team buying this tool is the marketing team or those in charge of increasing on-site conversion rate. You may also incorporate your influencer team (maybe you want influencers doing the live), the social media team - because these lives will also go out on social, and the media buying team, because you may use these videos as ads, or use the "notify me" functionality as an ad.

You need someone to do the Live videos.

This tool is great for merchants of all sizes, from small stores who have a personal brand and are comfortable going Live on camera, to $100mm+ brands who are looking to add Live Shopping to their customers' on-site experience.