Spently is a “quick optimization” kind of tool that helps you optimize the easily overlooked notification emails that Shopify automatically sends out to your customers.
What are notification emails? Only the most opened emails you send to your customers… They are things like your order receipt, shipping details, etc.
Spently makes it easy to improve these emails to drive very serious cross-sell and upsell opportunities, and a way to track the ROI of the improvements you’ve made.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Drag and drop builder, linking to your Shopify product and collection catalogs, super slick dynamic coupon code generator for urgency and relevancy.
Spently's main metric is tracked revenue from your notification emails, which they display in their reporting dashboard.
Other metrics to track:
- New referred customers.
- Lifetime value.
- Repeat customers.
- Discounts redeemed.
- Social Growth.
Ancillary benefit: Better branding across your notification emails.
At the lower tiers, you or your head of marketing or head of email marketing will be responsible for creating, designing, and implementing the changes to your notification emails. At the higher tiers, you can work with Spently's dedicated account managers to make sure your notification emails are in tip-top shape.
There are two types of users, one time setup and forget it users, who see an OK bump in ROI, and those that can invest more time into the tool do see a better ROI.
It doesn’t require a designer or developer, but having a design eye help build the templates will help. Typically you’ve got your head of marketing or email marketing manager working inside Spently for both the setup and the monthly changes and optimizations. The first template takes a little bit more time, as you will want to setup your global variables and branding components, and each template from there will be very easy to use with a drag and drop builder. You should expect 1-3 hours in setup and 1-2 hours in monthly reporting, updates, and optimizations, possibly more if you have a lot of products that need to be rotated, a lot of campaigns that need to be changed out, etc.
If you’re a brand new store, you should use Spently to setup your notification emails. They will quickly end up being one of the most important drivers of virality and lifetime value, so having them set from day one is important.
Spently is best for stores that need to make monthly or more frequent changes to their notification emails, perhaps adding or changing special offers or upsells based on inventory demand, marketing campaigns, etc.
They are great for small and medium sized stores that can’t develop these email templates themselves. And they are great for large stores because of the great testing and reporting you can do of the success of your email campaigns.
If you’ve got a team or a person already managing your notification emails, or perhaps you’ve got your own system in place for tracking opens, clicks, and conversions from notification emails, then I wouldn’t urge you to switch from your existing system to Spently.
If you’ve essentially turned off Shopify’s default notification emails and put your own system in place, then this isn’t for you.
If you have an enterprise email marketing service that covers notification emails, don’t worry about Spently.
If you don’t actually sell online, it won’t be as valuable for you, unless you’re using the Shopify POS and capturing email information at point of sale (which you should be).
If you only sell one product one time to pass-through customers. Is that even a business?
If you do between 50 and 200 orders a month and have slim margins and your store isn’t growing.