Spently

Drag and drop builder, linking to your Shopify product and collection catalogs, super slick dynamic coupon code generator for urgency and relevancy.

Spently's main metric is tracked revenue from your notification emails, which they display in their reporting dashboard.

Other metrics to track:

• New referred customers.
• Lifetime value.
• Repeat customers.
• Discounts redeemed.
• Social Growth.

Ancillary benefit: Better branding across your notification emails.

At the lower tiers, you or your head of marketing or head of email marketing will be responsible for creating, designing, and implementing the changes to your notification emails. At the higher tiers, you can work with Spently's dedicated account managers to make sure your notification emails are in tip-top shape.

There are two types of users, one time setup and forget it users, who see an OK bump in ROI, and those that can invest more time into the tool do see a better ROI.

It doesn’t require a designer or developer, but having a design eye help build the templates will help. Typically you’ve got your head of marketing or email marketing manager working inside Spently for both the setup and the monthly changes and optimizations. The first template takes a little bit more time, as you will want to setup your global variables and branding components, and each template from there will be very easy to use with a drag and drop builder. You should expect 1-3 hours in setup and 1-2 hours in monthly reporting, updates, and optimizations, possibly more if you have a lot of products that need to be rotated, a lot of campaigns that need to be changed out, etc.

If you’re a brand new store, you should use Spently to setup your notification emails. They will quickly end up being one of the most important drivers of virality and lifetime value, so having them set from day one is important.

Spently is best for stores that need to make monthly or more frequent changes to their notification emails, perhaps adding or changing special offers or upsells based on inventory demand, marketing campaigns, etc.

They are great for small and medium sized stores that can’t develop these email templates themselves. And they are great for large stores because of the great testing and reporting you can do of the success of your email campaigns.

If you’ve got a team or a person already managing your notification emails, or perhaps you’ve got your own system in place for tracking opens, clicks, and conversions from notification emails, then I wouldn’t urge you to switch from your existing system to Spently.

If you’ve essentially turned off Shopify’s default notification emails and put your own system in place, then this isn’t for you.

If you have an enterprise email marketing service that covers notification emails, don’t worry about Spently.

If you don’t actually sell online, it won’t be as valuable for you, unless you’re using the Shopify POS and capturing email information at point of sale (which you should be).

If you only sell one product one time to pass-through customers. Is that even a business?

If you do between 50 and 200 orders a month and have slim margins and your store isn’t growing.

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