Synth

Synth is an innovative AI inventory planning tool designed to streamline operations for fast-growing eCommerce and CPG brands. It simplifies inventory management by automating order management and marketing workflows, helping businesses save time and recover lost sales.

Key features include the Campaign Intelligence Assistant, which aligns inventory with marketing campaigns to reduce wasted ad spend and boost campaign ROI. The Integrated Demand Planner helps prevent overproduction and stockouts, optimizing operational efficiency. The Email Order Analyst automates purchase order processing, saving hours and reducing errors, while the EDI Order Assistant simplifies compliance tasks and minimizes manual work.

Synth integrates seamlessly with existing sales and inventory data, providing real-time insights to enhance decision-making and ensure a smoother operational flow. It supports complex DTC and wholesale operations, allowing brands to grow efficiently. With backing from Techstars, Synth is a trusted solution for improving inventory planning and enhancing overall business performance.

Synth distinguishes itself from other eCommerce tools through its advanced AI-driven inventory planning capabilities, tailored specifically for fast-growing eCommerce and CPG brands. Unlike traditional tools, it offers automated workflows that integrate inventory management with marketing campaigns, significantly reducing wasted ad spend and enhancing campaign ROI.

The platform’s real-time insights and automation features minimize manual errors, save time, and prevent costly stockouts. Additionally, Synth's seamless integration with sales data allows for precise demand forecasting and operational optimization, offering a comprehensive solution that aligns sales, marketing, and operations to drive consistent revenue growth and operational efficiency.

Synth enhances key eCommerce metrics by optimizing inventory turnover, reducing stockouts, and minimizing overproduction. It improves campaign ROI by aligning marketing efforts with inventory levels, decreases ad spend waste, and boosts customer satisfaction through faster order fulfillment, ultimately driving revenue growth and operational efficiency.

Synth is ideal for inventory managers, sales and marketing teams, and supply chain operators in fast-growing eCommerce and CPG companies. It aligns inventory with sales strategies, enabling these teams to collaboratively forecast demand, manage stock levels, and optimize marketing campaigns for improved efficiency and revenue growth.

Setting up Synth is a manageable project, designed for seamless integration with existing sales and inventory systems. The platform's user-friendly interface requires minimal technical expertise, allowing teams to quickly onboard and start benefiting from its features. This streamlined setup ensures businesses can swiftly optimize operations and see immediate improvements in their eCommerce metrics.

Synth is ideal for fast-growing eCommerce and CPG brands that require advanced inventory management and marketing alignment. Businesses that benefit most include those with complex operations needing real-time inventory insights and automated workflows, such as multi-brand operators and companies with expansive product lines. It’s particularly advantageous for businesses aiming to reduce stockouts, wasted ad spend, and improve campaign ROI.

Conversely, Synth might not be suitable for very small businesses or startups with minimal inventory and straightforward operations, as the platform’s robust features may exceed their needs. Additionally, companies without a digital sales infrastructure might find integration challenging.