Tone is a “done for you” SMS Marketing tool that scales 1-1 communications with your customers.
Started by Ecommerce merchants who were running a retail/online bike shop, they started giving people their personal phone numbers to keep in touch and noticed a significant increase in conversion rates. This gave them the idea that there could be a scalable SMS platform that allowed for 1-1 communications with brands that actually helped to increase sales. And thus, Tone was born.
Tone isn’t just automated texts that go out to customers without any regard to what they need or have to say. It provides templated if/then campaigns that real people are deciding when to send, ensuring your customers are getting the personalized service they need to make their purchasing decisions. It is a customer service/sales force/automation center all in one that will respond to your customers within 3 minutes 24/7, 7 days a week
Plus, as the merchant, you have the ability to review the conversations and make sure that Tone agents are using the right language and processes to represent your brand. Most brands peek in there the first month and then stop as they find themselves satisfied with the result.
For some accounts, they come into your Slack channel for any issues that need to be escalated to an in-house agent. They also can do the same thing via email, sending you the whole conversation so that you can see what the agent has said and what the problem is, and then you can follow up to close out the ticket.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.