recWJcDTevbXJPDyz
Visual Website Optimizer VWO
Aug 11, 2025
The Lists
Website Functionality
Website Functionality
VWO Logo.jpg

Visual Website Optimizer VWO

A data-driven optimization platform for eCommerce and digital businesses, offering A/B and multivariate testing, behavioral insights, and personalization tools to maximize conversions and improve user experience.

No items found.

What is {listing}?

VWO is a tool that helps businesses make their websites work better for visitors. It allows companies to test different versions of their web pages to find out which design or content leads to more engagement, like clicks or purchases. This process, known as A/B testing, is similar to trying out two different recipes to see which one people like more.

Beyond testing, VWO offers features to understand how people use a website. For example, it can create heatmaps that show where visitors are clicking the most, and it can record sessions to let businesses see how users move around the site. This information helps businesses understand what parts of their site are working well and which areas might need improvement.

Overall, VWO is about making websites more user-friendly. By using the insights from VWO, businesses can improve their site’s design and content, leading to happier visitors and better business results, like more sales or sign-ups.

What makes {listing} different than competitors?

VWO stands out from other eCommerce tools by offering a complete package for improving websites. It doesn't just focus on A/B testing; it also provides tools like heatmaps and session recordings to understand how visitors interact with a site. This helps businesses see what works and what doesn't.

VWO is easy to use, making it simple for companies to set up tests and analyze results quickly. Plus, it prioritizes privacy and security, ensuring that user data is safe. This comprehensive and user-friendly approach helps businesses enhance their websites effectively, leading to better visitor experiences and more conversions.

What metrics is {listing} going to improve for my eCommerce store?

VWO helps improve key eCommerce metrics like conversion rates, by testing different page designs to see which leads to more sales. It also enhances user engagement through heatmaps and session recordings, and boosts average order value by optimizing product recommendations and checkout processes.

Who has to manage {listing} and how long does it take to setup?

Who Uses VWO:

VWO is primarily used by marketing teams, UX designers, and data analysts. Marketers use it to optimize campaigns, UX designers enhance user experience, and data analysts interpret test results. Product managers also leverage VWO for feature testing to improve overall website performance and customer satisfaction.

Setup Size:

Setting up VWO is a manageable project. It requires a basic integration with your website, which involves adding a small snippet of code. Once integrated, teams can start creating tests and analyzing results. The process is streamlined, allowing even small teams to quickly implement and benefit from its features.

Is {listing} right for my store?

VWO is ideal for eCommerce businesses, digital marketing agencies, and large enterprises looking to enhance their online presence and increase conversion rates.

It's perfect for companies wanting to test different web designs, understand user behavior, and make data-driven decisions to optimize customer experiences. Businesses with significant web traffic benefit most, as they can quickly gain meaningful insights from A/B testing and personalization features.

However, VWO might not be suitable for very small businesses or those with minimal online traffic, as they may not generate enough data for effective testing. Additionally, companies without the resources to analyze and act on insights might not fully utilize VWO’s capabilities.

Sustainability status

Features

  • A/B Testing
  • Multivariate Testing
  • Split URL Testing
  • Visual Editor
  • Heatmaps
  • Session Recordings
  • Funnel Analysis
  • Personalization

{listing} Pricing

PRO - $1069/month (billed annually)

Choose Pro if you:

  • Are a mid-sized business
  • Want to run complex experiments on segmented traffic
  • Want AI to guide you with your experiments
  • Import data from your tools into VWO

ENTERPRISE - Price available upon request

Choose Enterprise if you:

  • Are a large business
  • Manage multiple websites or complex user journeys
  • Want strategic guidance and dedicated support
  • Want detailed reporting for analysis
  • Want to leverage custom events for experimenting

We do our best to keep pricing information up to date, but please do check the software partner's own website for the most up to date pricing information.

{listing} Alternatives

High Wire Payments Logo Cropped.png
High Wire Payments

Secure, affordable merchant accounts and payment processing for high-risk eCommerce and retail businesses—plus fast approvals, robust fraud/chargeback protection, and straightforward integrations with popular platforms and POS systems.

Find out more
Barn2-Logo.png
Barn2 Bundles & Bulk Discounts

Create product bundles and tiered bulk discounts for Shopify to boost eCommerce AOV—featuring flexible rules, automatic discounts, and conversion-optimized pricing tables.

Find out more
Experro.png
Experro

A Generative AI-powered product discovery, search, personalization, and experience platform for eCommerce brands, to optimize business KPIs, boost conversion/AOV, and deliver tailored shopping experiences.

Find out more
stockistly-inventory-sync-logo.png
Stockistly

An automated inventory sync solution for retailers to update inventory from any supplier.

Find out more
Make.jpg
Make

Effortlessly connect your favorite apps and automate your workflow—no coding required.

Find out more
Drupal logo.jpg
Drupal

Open-source CMS for building and managing secure, scalable, multilingual websites and digital experiences with flexible content modeling, robust APIs, and enterprise-grade extensibility.

Find out more