If you run an online store, you probably spend a lot of time trying to get Google to like you. We all do. But what if you could spend one day learning exactly what Google wants straight from the people who've figured it out?
That's what happens at MozCon NY 2025 on November 6. The most experienced SEO professionals in the country are coming to Convene 360 Madison to share what actually works. And here's the best part: they're not just eCommerce experts. They're people who've gotten boring insurance sites to rank #1. People who've made millions of visitors show up to read about taxes. If they can do that, imagine what they could teach you about selling products online.
This NYC SEO conference is unique because it's a one-day event. No fluff. No filler. Just the good stuff that will actually help your store grow.
Why MozCon NY 2025 Matters for eCommerce Teams (And How to Make the Most of This Event)
Think about your friend group. If all your friends are exactly like you, you probably all have the same ideas, right? That's what happens at eCommerce-only conferences. Everyone's doing the same thing, using the same tricks, making the same mistakes.
But at MozCon New York, you're learning from people in totally different industries. The person next to you might run SEO for a hospital. The speaker on stage might work with universities. At first, you might think, "What can they teach me about selling shoes online?"
Here's the thing: Google doesn't have different rules for different businesses. Good SEO is good SEO. When someone from a news website shows you how they get people to read boring articles about politics, you can use that same trick to get people excited about your products. When a bank website expert explains how they build trust, you learn how to make people trust your store with their credit card.
Last year, someone who works with recipe blogs taught everyone how to organize content. The eCommerce people in the room had this "aha!" moment: this is exactly how we should organize our products! That's the kind of breakthrough you get at this New York digital marketing event that you'd never get at a retail-only conference.
How to translate broad SEO insights into eCommerce-specific strategies
Here's a fun game to play during every session at Convene 360 Madison: whenever the speaker is talking about a topic, ask yourself, "How can I use this for my store?"
They're talking about how universities organize their courses? Think about how you organize your products. They're explaining how news sites keep people reading. That's how you keep people browsing your store. They're showing how doctors' offices build trust online? Perfect, that's what you need for expensive products.
The trick is to listen with your "eCommerce ears" on. Every example, every case study, every strategy has a way to apply it to your store. You just have to connect the dots. And if you can't figure it out? Just ask! Speakers at this one-day SEO event in NYC love it when people ask specific questions about their own situations.
Write down three things during each talk: What they said, how you could use it, and what you need to learn more about. This keeps your brain focused on finding useful stuff instead of just listening passively.
The networking advantage of connecting with SEO professionals beyond retail
Here's something cool: the best advice often comes from people who know nothing about your industry. Why? Because they see problems differently.
At this Madison Avenue SEO event, you might sit next to someone who does SEO for a software company. They've never thought about shopping carts or product reviews. But when you explain your biggest problem, they might say, "Oh, we had something similar. Here's what we did..." And suddenly, you have a solution you never would have thought of.
These SEO professionals in NYC work with have dealt with problems you haven't even encountered yet. Perhaps Google released an update that negatively impacted travel sites last month. Next month, it may impact eCommerce. But you already know how to handle it because you spoke with the travel site person at lunch.
Plus, these people aren't your competition. The person doing SEO for a law firm is happy to share all their secrets because you're not fighting for the same customers. It's like having friends in different grades who can warn you about which teachers give pop quizzes.
Lily Ray on E-A-T: Amsive's Framework for Stronger eCommerce Rankings
Lily is basically the person who figured out what makes Google trust a website. She calls it E-A-T (Expertise, Authoritativeness, and Trustworthiness), which sounds fancy but is actually pretty simple: Google wants to know you actually know what you're talking about.
For online stores, this is a huge advantage. It's no longer enough to simply list products. Google wants to see that you're an expert in what you sell. If you sell running shoes, do you have advice from real runners? If you sell kitchen gadgets, do you explain which ones professional chefs actually use?
Lily is going to show you at MozCon NY 2025 exactly how to do this without hiring a bunch of experts. Sometimes it's as simple as explaining why you chose these products for your store. Or having a page about who you are and why you started this business. Or getting someone knowledgeable to review your best sellers.
Questions to ask during her session to get eCommerce-relevant insights
Don't be shy during Q&A at this NYC SEO conference. Here are some questions that will get you answers you can actually use:
- "Do customer reviews help with E-A-T, or do we need expert reviews?" This is important because customer reviews are free, but expert reviews cost time or money. Which one should you focus on?
- "How important is it to have real people's names on our About page?" Some store owners like to stay private. But does Google care who runs the store?
- "What trust signals matter most for expensive products?" Because selling a $10 t-shirt is different from selling a $1,000 watch. The trust you need to build is also different.
- "Can we use manufacturer descriptions or does that hurt our E-A-T?" Most stores just copy-paste what the manufacturer gives them. Is that hurting your rankings?
Lily loves specific questions at this Moz conference 2025, so bring real examples from your store. "Here's my supplement page—what E-A-T signals am I missing?" That kind of question gets you personalized advice worth way more than generic tips.
Wil Reynolds' Data Revolution: Why Human-First SEO Wins in 2025
Wil doesn't just look at keywords; he thinks about the person typing them. And that changes everything about how you should do SEO for your store.
Think about it: when someone searches "waterproof boots," they're not really looking for boots. They're worried about wet feet. Maybe they ruined their shoes in the rain last week. Maybe they're going camping and they're nervous about the weather. Wil teaches you to see the worry behind the search.
At MozCon New York, he'll show you how to write product pages that actually help people instead of just describing features. Instead of "These boots are waterproof," you write "Never worry about puddles again." Instead of listing materials, you tell the story of staying dry on a rainy hike. It's the same information, but one way makes people feel understood.
Google's getting really good at knowing when people find what they need. When someone reads your page and thinks, "Yes! This is exactly what I was looking for," they tend to stay. They click on things. They may even buy something. Google sees all this and thinks, "This must be a good page." Hello, better rankings!
How understanding searcher intent improves product discovery and sales
Wil is amazing at spotting the difference between what people type and what they actually want. At Convene 360 Madison, he'll likely present examples that prompt you to rethink everything.
Someone searching "gift for mom" needs totally different help than someone searching "best vacuum cleaner." The first person needs ideas and reassurance. The second person needs comparisons and details. But most stores treat them the same. Here's a list of products. Good luck!
Wil teaches you to create different paths for different people. The gift shopper receives a friendly guide with personalized suggestions based on their personality type. The researcher gets detailed comparisons with pros and cons. The person who knows exactly what they want gets a fast path to checkout.
When you match what you show people to what they're actually looking for, magic happens. They find products they didn't even know existed. They trust your recommendations. They come back next time they need something. This one-day SEO event in NYC will show you exactly how to build these paths.
Applying his data insights to eCommerce customer journeys
Here's something Wil discovered: people rarely buy something the first time they visit your store. They research, they leave, they come back, they compare, they leave again, then maybe they buy. Your job is to help them at each step.
Wil shows you how to track what people do between visits. What did they search for next? What questions are they trying to answer? Then you create content that answers those questions before they even leave your site.
Let's say someone looks at camping tents on your site, then leaves and searches "how to choose a tent size." Wil would tell you to create a tent size guide and link it from your tent pages. Now they don't need to leave to get answers. They stay on your site, trust you more, and are likely to buy from you.
At this Madison Avenue SEO event, he'll share tools and reports that show you exactly what questions your visitors have. It's like reading their minds, except it's just reading the data properly.
Paul Norris on International SEO: Scaling eCommerce Stores Beyond Borders
Selling internationally sounds simple; just translate your site, right? Wrong! Paul will save you from making expensive mistakes at this NYC SEO conference.
Here's what most people don't know: Google has different rules for different countries. What works in the US might fail completely in France. And it's not just about language. French people shop differently from Americans. They expect different payment options, different delivery times, even different colors (seriously!).
Paul will explain the technical stuff in a way that actually makes sense. Should you use different domains for each country (like .fr for France) or just add /fr/ to your current site? How do you handle products that are only available in some countries? What if something costs $50 in America but €60 in Germany—does Google think you're trying to trick people?
These aren't boring technical details. These are the things that determine whether your international store succeeds or fails. And Paul has seen every possible mistake, so he'll help you avoid them at MozCon NY 2025.
Hreflang implementation strategies that actually work for online stores
Hreflang tags are like instructions that tell Google which version of your site to display to specific users. They're also really, really easy to mess up. Paul has figured out how to do them right for online stores, and he's going to share everything at Convene 360 Madison.
The problem with online stores is that their products are frequently updated. Something's in stock in Canada but sold out in Mexico. You have a color that's only available in Asia. Your summer sale is happening while Australia is in winter. How do you tell Google about all this without creating a huge mess?
Paul has this great approach: don't try to be perfect. Just be good enough. He'll show you which pages really need hreflang tags and which ones don't. He'll explain when to give up and use separate websites instead of trying to make one site work for everyone.
The best part? He'll share real examples from real stores at this New York digital marketing event. Not theory—actual implementations that worked. You'll see exactly how other stores handled the same problems you're facing.
Currency, shipping, and localization factors that impact international SEO
Here's something weird: showing the wrong currency can hurt your SEO. Paul discovered that when people see prices in a currency they don't use, they leave your site faster. Google notices this and decides your site isn't good for that country.
But it goes deeper than just currency. Germans want to see environmental certifications. Japanese shoppers need way more product details than Americans. British people expect free returns. If you're unaware of these factors, your international site will fail, even if your SEO is technically perfect.
Shipping is huge too. Australians are used to waiting for international packages. Europeans are not. If someone in Belgium sees "3-4 weeks delivery," they're gone. And again, Google sees this and learns that Belgian shoppers don't like your site.
At this one-day SEO event in NYC, Paul will give you a checklist for each major market. What payment methods they expect, what trust signals matter, even what colors mean (white is bad luck in some countries!). This is the stuff that makes the difference between international success and expensive failure.
The Strategic Networking Play: Connecting with NYC's SEO Elite
The people at MozCon NY 2025 aren't your typical marketing crowd. You've got serious tech people who speak Google's language. Content creators who make boring topics go viral. Agency owners who've seen inside hundreds of different businesses.
Why should you care? Because these SEO professionals NYC trusts with big projects have solved problems you don't even know exist yet. That quiet person taking notes next to you? They might have just figured out how to recover from a Google penalty that hasn't hit eCommerce sites yet. The chatty group at lunch? One of them probably knows exactly why your site speed is killing your rankings.
The diversity is what makes this Madison Avenue SEO event special. At eCommerce conferences, everyone uses Shopify and fights over the same keywords. Here, you're learning from people in completely different worlds. The person who ranks medical websites deals with trust issues way harder than yours. Learn how they solved them, and your product pages will seem super trustworthy by comparison.
How to identify potential agency partners, consultants, and collaborators
Don't try to meet everyone at this NYC SEO conference. That's impossible and exhausting. Instead, look for a few people who could really help your business grow.
Before you go, check out who's speaking and what companies are attending. Make a short list of people you'd love to talk to. Not 20 people—maybe five. Look for people who've solved problems similar to yours, even if they're in different industries.
During the conference, pay attention to who asks smart questions. The person who stumps the speaker with a technical question probably knows their stuff. The one who shares a helpful tip during a break is someone you want to know. These are the people who actually do the work, not just talk about it.
And here's a secret: the best connections often happen by accident. You're both reaching for the last cookie. You're sitting in the same spot after lunch. You're both confused by the same technical presentation. These random meetings at Convene 360 Madison often turn into the best professional relationships.
Post-event relationship building that leads to business opportunities
The conference ends, you go home, and then... don't let those connections die! This is where most people mess up. They had great conversations but never follow up.
Within two days, send a quick message to everyone with whom you really connected. Not a boring "nice to meet you" email. Reference something specific you talked about. "Hey, that Chrome extension you mentioned for finding broken links? I tried it and found 50 issues on my site! Thanks for the tip."
Then keep the relationship warm. When you see an article they'd like, send it over. When you solve a problem they mentioned, share your solution. When they post something interesting on LinkedIn, leave a thoughtful comment. You're not asking for anything—you're just being helpful and staying connected.
After a few months of this, amazing things happen. They refer clients to you. They invite you to collaborate on projects. They share insider information about algorithm changes. The relationships you build at this New York digital marketing event can change your business, but only if you put in the effort to maintain them.
Maximizing Your Investment: Pre-Event Prep and Post-Event Implementation
Attending MozCon NY 2025 without preparation is like taking a test without studying. You'll get something out of it, but not nearly as much as you could.
Two weeks before, look at your website with fresh eyes. What's broken? What's not working? Where are you losing to competitors? Write down your three biggest problems. These become your focus for the conference. Every session, every conversation, every break—you're looking for solutions to these specific problems.
Research the speakers, but don't just read their bios. Look at their recent work. Watch their YouTube videos. Read their tweets. When you understand what they care about, you can ask better questions. You can share examples from your store that relate to their expertise. You get personalized advice instead of generic tips.
Bring real examples from your site to this one-day SEO event in NYC. Screenshots of problems. Analytics showing weird traffic drops. Specific product pages that won't rank. Speakers and other attendees love real problems because they're more interesting than theory. "Why won't this page rank?" beats "How do I improve SEO?" every time.
Note-taking strategies for the intensive one-day format
Eight hours of non-stop learning will melt your brain if you're not careful. You need a system for taking notes that actually helps you remember and use what you learn.
Don't try to write everything down. You'll miss the important stuff while scribbling details you'll never use. Instead, focus on three things per session: One big idea that changes how you think, one specific thing you can do right away, and one question you need to explore more.
Use your phone smartly. Take photos of slides with a lot of detail. Record audio of complicated explanations. But don't spend the whole time looking at your screen. The best insights often come from side comments or Q&A, not from the prepared slides.
At the end of each session at Convene 360 Madison, before you run to get coffee, write one sentence: "The most important thing I learned was..." This forces your brain to process and remember. Without this, everything blends together, and you leave confused instead of inspired.
Creating an implementation plan that delivers ROI within 90 days
Here's the truth: most people never put into practice what they learn at conferences. They go back to work, get busy, and forget everything. Don't be like most people.
The day after this Madison Avenue SEO event, schedule time to review your notes. Pick three things you can do right away—stuff that doesn't need anyone's approval or any budget. Perhaps it involves optimizing meta descriptions using Lily's E-A-T framework. Maybe it's adding schema markup, Paul mentioned. Start with easy wins.
Week two, tackle something bigger. Create that buyer's guide based on Wil's intent research. Fix those hreflang tags, Paul said, were broken. Reach out to an expert for a review of your top products to optimize E-A-T signals. These projects take more effort but show real results.
By month three, you should be working on one big change inspired by the conference. Maybe you're restructuring your categories based on search intent. Maybe you're launching in a new country using Paul's framework. Perhaps you're building content hubs, as Lily suggested. Document everything—what you changed, when you changed it, what happened next.
When your organic traffic jumps 25% in three months, you'll know exactly why. And you'll be ready to sign up for next year before tickets sell out.
Look, there are lots of SEO conferences out there. Most of them are pretty much the same—same speakers, same topics, same crowd. MozCon NY 2025 is different. It's where the people who really understand Google come to share what's actually working right now.
This isn't about theory or "best practices" that worked five years ago. This is about real strategies that real people are using to dominate search results today. And because it's just one day at Convene 360 Madison, you get all the good stuff without the filler.
If you're serious about growing your online store through organic search, this NYC SEO conference is where you need to be. The SEO professionals NYC trusts most will all be in one room, sharing their secrets. Miss it, and you'll spend the next year trying to figure out what everyone else already knows.
Check out all the MozCon details here to see the full speaker lineup. While planning your conference calendar, consider our guide to the best eCommerce events in 2025 and explore additional upcoming events.
