My Portal Marketing Inc. acquired the client in December 2023, during the final quarter of the year. At that stage, the website had experienced some initial growth but had begun to plateau. Despite this stagnation, our SEO team saw clear signs of untapped potential—especially considering the site had successfully navigated recent Google core algorithm updates and was showing resilience in search performance.
We recognized that with the right strategic direction, technical improvements, and content execution, the site could become a leading authority in the competitive print solutions industry, which includes printers, cartridges, inks, and related services.
Our first step was to conduct a comprehensive SEO audit, uncovering both opportunities and roadblocks. From there, we developed a detailed, actionable roadmap focused on increasing visibility, expanding topical relevance, and capturing greater market share within the B2B printing niche.
That’s when we made the strategic decision to integrate AI-powered content execution—not as a shortcut, but as a tool to amplify a human-led strategy. This approach allowed us to scale content production rapidly, without sacrificing quality or relevance.
Organic Growth Snapshot: From Stagnation to Acceleration
When we took over the account in December 2023, organic visibility was low and stagnant. After implementing our strategic roadmap and integrating AI-assisted content through Try Journalist, we began seeing clear, upward momentum.
Below is a snapshot from Ahrefs showing the organic traffic growth from December 2023 to July 2025:
Ahrefs data shows steady and sustainable growth in organic traffic following the launch of our SEO campaign in December 2023. Traffic has more than tripled, and visibility continues to improve month-over-month.
Now segue into the case study itself:
How We Tripled Organic Traffic and Built Topical Authority in a Competitive Industry
In today’s AI-saturated digital landscape, creating more content isn't enough — strategic, intentional, and topically relevant content is what drives results.
This case study showcases how we combined human-led SEO strategy with AI-powered content execution to help a B2B print solutions company—offering printers, cartridges, inks, and managed services—triple their organic traffic and build dominant topical authority, even while competing against long-established industry giants.
Client Background & Challenge
Our client, a rising B2B supplier in the print solutions industry, offers a full suite of products and services, including printers, cartridges, inks, and managed print services. Despite strong offerings, they faced serious challenges:
- Low online visibility and minimal traffic
- Zero keyword rankings for high-intent B2B terms
- A need to build brand trust and topical authority across multiple product/service verticals
- Stiff competition from major players with decades of domain strength
Our objective was clear: rapidly grow their organic footprint, establish authority in the print ecosystem, and drive qualified B2B leads.
Our Strategic Advantage: Human SEO Brains + AI Content Muscle
Phase 1: Human-Led SEO Strategy
SEO isn't just about keywords—it’s about understanding the business, the audience, and the gaps the competition isn’t filling.
We began by building a strategic foundation:
- Comprehensive Keyword Strategy: Targeted commercial-intent keywords across printers, cartridges, toner, managed services, and niche verticals.
- Competitor Intelligence: Analyzed leading suppliers to identify unaddressed content themes, low-competition opportunities, and outdated content we could outperform.
- Audience Targeting: Developed B2B buyer personas (e.g., office managers, procurement heads, IT leads), understanding their questions, frustrations, and search patterns.
- Content Gap & Cluster Mapping: Created interconnected content clusters around key offerings to support topical relevance and internal linking.
- Editorial Roadmap: Built a strategic content calendar aligning every article with business goals and high-potential keyword targets.
This gave AI content generation the strategic direction it needed to win.
Phase 2: AI-Powered Content Execution with Try Journalist
With the strategic groundwork laid out, we entered the execution phase—where speed, consistency, and quality all had to align. To scale efficiently without compromising performance, we leveraged AI—but not just any AI.
We didn’t use ChatGPT, Gemini, or Perplexity.
Instead, we used a specialized SEO content tool called Try Journalist Now Arvow.
Unlike typical AI writing platforms, Try Journalist is built with SEO in mind —similar in structure and insight to SurferSEO, but at a far more accessible price point. It allowed us to:
- Generate content backed by real-time SERP analysis
- Optimize in-line for search intent, keyword use, and structure
- Compare live ranking competitors and adapt accordingly
Because of this tool, we could produce high volumes of content (across printers, toner, ink, troubleshooting guides, service comparisons, etc.) that were both algorithm-friendly and user-focused.
We’ve seen other SEO agencies and YouTube content creators begin to recognize its value—and in our case, it played a crucial role in scaling without sacrificing quality or compliance.
Of course, everything created using AI was reviewed, refined, and edited by human SEO specialists—ensuring every page aligned with brand voice, provided real value, and passed Google’s helpful content standards.
AI Overview (AIO) Visibility: Ranking in Google's Newest Real Estate
After implementing our content strategy—powered by manual keyword research, intent-based clustering, and Try Journalist AI-assisted writing—we began to see results not just in traditional organic rankings, but also in Google’s AI Overview (AIO) snapshots.
These AIO panels are rapidly becoming premium visibility real estate on Google SERPs, often appearing above traditional links and drawing the majority of attention and clicks.
Within a few weeks of publishing optimized content, our client’s website began to appear in dozens of AIO answers, capturing highly visible positions for long-tail and transactional keywords across the printing, ink, and cartridge space.
We attribute this to our strategic alignment with:
- Topical depth and clustering
- Clear, factual, and structured content optimized through Try Journalist
- Fast page loading and schema enhancements
- Up-to-date, helpful content that addresses the “people-first” guidelines
Sample AIO result featuring our client’s article prominently ranked in Google's AI-generated answer. Our content consistently appeared in high-visibility AI Overview boxes across dozens of targeted queries.
According to an Ahrefs case study, 99.2% of keywords that trigger AIO results are informational in nature.
Execution & Results: 12 Months of Strategic Scale
Metric
- Before Project
- After 12 Months
- Change
- Organic Traffic
- Low
- Tripled
Keyword Rankings
- Negligible
- 10x increase in Page 1 rankings
- Substantial
Domain Authority
- Low
- Significantly Improved
- Major Lift
Qualified B2B Leads
- Sporadic
- Consistent Pipeline
- Strong Growth
What mattered most: this traffic wasn’t fluff—it was strategically aligned with products and services that convert.
Key Success Factors
Human + AI Collaboration
AI supercharged production, but it was human strategy that gave it direction, purpose, and polish.
Content Clustering for Topical Authority
We didn’t just target keywords—we built content ecosystems that search engines trust and rank. Every cartridge, toner, or printer article supported a broader content cluster.
Speed Without Sacrificing Quality
AI allowed us to move fast, while editorial review kept brand standards and factual accuracy intact.
Agility & Iteration
We didn’t “set and forget.” Performance metrics guided weekly iterations in both strategy and content output, helping us double down on what worked.
Conclusion: Redefining B2B SEO with Scalable Intelligence
This case proves that B2B companies can outrank and outperform legacy competitors—if they pair a smart SEO strategy with the right execution tools.
By leveraging AI to scale intentional, value-driven content across multiple verticals (printers, cartridges, inks, services), our client:
- Tripled organic website traffic
- Built topical authority across all core offerings
- Created a pipeline of qualified leads from organic search
- Established digital credibility in a complex, competitive space
This isn’t just a case study it’s a blueprint for how B2B companies can win with AI-enhanced SEO. Because the future isn’t AI vs. humans. It’s humans who know how to use AI strategically.
