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Collection: Messenger Marketing Tools

Messenger Marketing combines the power of Facebook's massive audience (and their data), with real-time communication, so that you can build a closer connection to each member of your audience. When comparing Messenger Marketing tools, you want to start with resources, as this channel can take a lot of marketing power to maintain, and if you don't have the bandwidth, you can start with free or cheap solutions, such as abandon cart retargeting only, and then work your way out to full-fledged campaigns, and using the channel for customer service (as well as using it to mitigate customer service issues).

5 tools
  • Omnisend
    Omnisend
    Regular price
    Starting at $0.00 per month
    Sale price
    $0.00

    Omnisend is an omni-channel marketing automation platform that does not only email, but also SMS, push notifications, WhatsApp, Facebook messenger, pop-ups, segmentation, and dynamic Facebook and Google ad integrations. This makes it a truly all-in-one marketing automation solution.

  • Recart
    Recart
    Regular price
    Starting at $29.00 per month
    Sale price
    $29.00

    Recart is one of the first to market and most popular Messenger marketing tools for Shopify stores with over 130,000 customers. Originally started as just abandon cart Messenger retargeting, hence “Recart,” they now have an extremely robust feature set including the ability to integrate with Click to Messenger ad and sponsor message campaigns, create flows and automation, dynamic discount code creation, and smart pop-up tools for collecting Messenger subscribers on site.

  • ShopMessage
    ShopMessage
    Regular price
    Starting at $9.00 per month
    Sale price
    $9.00

    ShopMessage is an easy way to start conversations and get in touch with your customers and prospective customers who are using Messenger, and turn Messenger into one of your fastest-growing revenue channels. 


    ShopMessage has a really good pop up tool with a lot of custom options, including a feature they call Smart Sense. You can have it trigger only if your customer is logged into Facebook, for example. You can prevent overlaying popups, if you’ve ever had that problem you know that is a great way to look stupid, and you can prioritize say email, and then use Messenger as a backup opt-in option. You can also segment for things like showing a custom message for abandoned checkouts of over $200 dollars, use a dynamic discount code, give a repeat customer a custom sales offer, or any number of other circumstances you want to target.

  • Maxwell
    Maxwell
    Regular price
    Starting at $0.00 per month
    Sale price
    $0.00

    Maxwell is a currently free Messenger and Whatsapp marketing tool which originally started as a services company focused on custom Messenger marketing solutions for big brands like Heineken. They have now productized their service and opened it up to Ecommerce brands at large. I love this because they clearly have the expertise, the dev resources, and the funding to move fast and become a serious player in the market.

  • Octane AI
    Octane AI
    Regular price
    Starting at $0.00 per month
    Sale price
    $0.00

    Octane is a Messenger and SMS marketing platform built for Ecommerce stores, currently dedicated completely to integrating with Shopify and Shopify Plus.

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