AI Marketing Strategies

AI Marketing Strategies is a full-day** **conference in New York City, run by Digiday Media through its Glossy brand, focused on the shift from AI experimentation to real execution. It's built for marketers who want to see how leading brands are turning early AI pilots into practical, working strategies.

Across a packed day of sessions, the event digs into how marketing teams are actually putting AI to work, not in theory but in day-to-day practice.

If you work in eCommerce or brand marketing, here's what you can expect to take away:

• Creative generation: how to build AI-powered workflows that scale content creation and testing
• Media optimization: using predictive insights and automation to sharpen targeting and performance
• Analytics and measurement: applying AI to surface insights, forecast outcomes and prove impact
• Product discovery and personalization: creating more relevant customer experiences with AI-driven tools

Beyond the sessions, the format is designed around connection. Pass holders get a 6-minute one-to-one meeting with a brand or agency executive of their choice, a neat way to spark new partnerships. There are also networking functions throughout the day, including lunch, a cocktail reception and a Town Hall.

The room skews senior, with the majority of recent attendees at director level or above, so it's a strong fit for decision-makers who want honest discussion alongside practical takeaways.

This is a paid event, with tiered pass pricing.

Check the event website below for full details and to secure your pass.