B2B Connect 2027

B2B Connect is a 2-day invite-only event held at the Hyatt Regency Austin (Austin, TX), designed for senior B2B eCommerce, digital and marketing leaders who want depth, relevance and real outcomes (not a crowded trade-show experience).** **

It’s an excellent event to attend because it’s highly vetted and built around practical, peer-to-peer learning plus curated meetings that accelerate strategy decisions and partner selection.

Because attendance is selectively approved, the room is structured to maximize the value of every conversation—whether that’s pressure-testing your roadmap with people who’ve solved similar challenges, or finding technology partners that actually match your priorities.

If you attend, you can expect:

• Peer-level insights: You will hear how other enterprise manufacturers and distributors are approaching B2B eCommerce growth, customer experience, omnichannel execution, and digital transformation.
• **Curated conversations: **You will get discussion formats designed to go beyond surface-level trends and into what’s working, what’s not, and why.
• **Purposeful networking: **You will meet senior decision-makers in a setting optimized for quality connections rather than volume.
• **1:1 meetings: **You will have access to mutually matched, pre-scheduled meetings that can help evaluate solutions and move initiatives forward faster.
• **Actionable takeaways: **You will leave with ideas and frameworks that can be applied directly to your eCommerce and digital programs.

This is a paid event (attendance is not open/free to the general public) and access is controlled to maintain the seniority and relevance of the attendee group.

For full details— including eligibility criteria, agenda, and how the experience is structured—check the event website below.