B2B Online Europe 2026

B2B Online Europe 2026 is an 2-day in-person eCommerce event held at Maritim proArte Hotel, Berlin.

Especially valuable if B2B manufacturers and distributors want practical, peer-tested ways to improve digital performance across acquisition, conversion, and customer experience.

What attendees can expect:

• Senior peer insights: If you attend, expect to learn alongside 300+ senior eCommerce, digital, marketing, and commercial leaders from across Europe’s leading organisations.
• Practical case studies: You will hear real examples focused on what is working in B2B digital growth, with an emphasis on measurable outcomes rather than theory.
• Peer-led discussion: Expect peer-led conversations and interactive sessions that help pressure-test priorities and translate ideas into next-step actions.
• AI and data applications: If you attend, you will explore how AI and data can be applied to drive commercial value, especially when paired with the right operating model and investment choices.
• Experience and self-service improvement: You will dig into approaches for strengthening search, personalisation, self-service, and end-to-end customer experience to support growth.

B2B Online Europe 2026 is built for senior teams looking to connect digital investment to commercial results in a B2B context. The agenda is positioned around practical learning formats, including case studies, interactive sessions, and peer-led discussion, helping attendees move from ideas to implementation. Content focuses on improvements that matter for B2B revenue and retention, from findability and personalisation to better self-service journeys.

Expect direct conversation about common blockers to progress, including data limitations, legacy systems, and organisational constraints that can slow down transformation. The event is designed to support clear decision-making on what to prioritise next, with takeaways that can be applied across eCommerce, digital product, marketing, and broader commercial teams.

This is a paid event.

For venue details, updates, and the latest event information, check the event website below.