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Are you prepared for this year’s holiday shopping season?
When it comes to increasing holiday sales, brands need to know when consumers shop, what influences their holiday purchase decisions, which channels they use for shopping and product discovery, and how their current strategy intersects with it all.
Looking at nearly 2 billion marketing emails and 17 million SMS sent in November 2022, Greg Zakowicz will dive into ways to optimize your email and SMS programs and maximize your holiday sales. He’ll cover:
** Shopping trends to know
** Automated messages as rocket fuel
** Ways to optimize your emails for conversion
** SMS' importance and how to use it
