DMES 2025-The 15th China Digital Marketing and Ecommerce Innovation Summit

This 2-day event offers marketing and eCommerce professionals a comprehensive understanding of the evolving brand marketing ecosystem amid economic shifts.

Gain insights into the latest eCommerce trends, enhance brand resilience, and address current challenges systematically.

Key topics include:

• AI-Driven Marketing Transformations: Discover how omni-link AI is revolutionizing marketing strategies.
• Generative AI in Personalized Shopping: Learn how generative AI can create new, personalized shopping experiences.
• User-First Strategies for Growth: Understand methods for eCommerce brands to boost Gross Merchandise Value (GMV) and Return on Investment (ROI) by prioritizing user experience.
• Navigating Consumer Demand Variations: Explore how AI can help capitalize on consumption upgrading or downgrading amid diverse consumer demands.
• Building Brand Resilience: Gain strategies to maintain brand strength and navigate economic cycles during slowdowns.
• Digitalization in B2B Enterprises: See how digital tools assist B2B companies in focusing on core business aspects during uncertain times.
• Effective ABM Key Account Marketing: Learn best practices for Account-Based Marketing (ABM) to engage key accounts successfully.
• Omni-Operation and Integrated Marketing: Participate in panel discussions on how integrated marketing across platforms can drive new eCommerce growth.

The summit will feature over 20 industry-leading speakers and attract more than 200 professionals from top enterprises, providing ample networking opportunities.

Attendees can engage in roundtables and workshops, gaining knowledge and insights to foster potential collaborations.

The event will be conducted in both Mandarin and English, with simultaneous translation available.