The CMO's Guide to Unifying Brand and Performance

Looking to transform your approach to eCommerce marketing and unlock lasting brand growth? This 5-hour in-person event at the Watershed in Bristol is tailored for marketing decision-makers who want to break free from the cycle of short-term wins and build a strong foundation for sustainable success.

If you attend, you will:

• **Learn how to balance brand building with performance marketing: **Discover why over-investing in bottom-of-the-funnel tactics can limit your growth, and how to strike the right balance for long-term results.
• **Gain actionable insights from industry leaders: **Benefit from keynote speakers, including a representative from Reddit, and hear real-world examples backed by research from Les Binet & Peter Field, WARC, and insights from Google’s “messy middle.”
• **Understand the latest in marketing measurement and attribution: **Find out what technology stack you need to improve data accuracy while staying compliant with privacy regulations.
• **Get practical tips to escape the ‘doom loop’ of eCommerce marketing: **Address the pitfalls of focusing solely on quick wins and learn how to create a strategy that fuels future growth.
• Network with top marketers and peers: Connect with other marketing professionals facing similar challenges, share ideas, and ask questions in a friendly, relaxed environment.
• **Access award-winning expertise: **Tap into the knowledge of Launch’s team of data, experimentation, and paid media experts who have worked with leading brands.

This is a paid event, ensuring high-quality content and valuable networking opportunities for those serious about elevating their marketing strategy. Whether you’re seeking inspiration or looking for practical solutions to current challenges, this event offers a unique blend of evidence-based insights, expert advice, and peer learning.

Check the event website below for more details and to secure your spot!