Community Matters: Lifting the lid on customer communities

LoThink you’ve got a customer community? Think again

You might have Drifters and Lurkers on your hands that are unengaged. And those Supporters you think are your BFFs... there’s potential to make them true Insiders.

Don’t get unfriended – or worse, ghosted – by your community. Instead:

👀 Break your mental model and understand what “community” really means

🔥 Find out who makes up your customer community

✨ Learn how to create a community of Insiders

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