Enhancing the Customer Experience for a more Equitable Returns Process
With over a year of adjusting and pivoting to address the COVID-19 pandemic, the Consumer Returns Virtual Event is dedicated to bringing together brands from across the spectrum to address key pain points, success stories and necessary adaptations within reverse logistics, crisis risk mitigation and CX.
Consumers are developing new, and perhaps lasting habits, driving greater online shopping and increasingly larger volumes of returns. While many retailers are easing returns policies and windows, reverse logistics processes are required to operate in a complex field with constantly changing environment, signaling a future where they must meet consumers’ expectations for greater value from returns.
As consumers increasingly perceive returns as part of the customer experience, the Consumer Returns Virtual Event will not only address the logistics, operations and policies in returns, but will dig deep into returns mitigation, cross-brand partnerships, marketing and changing perceived value of returned goods.