As we enter 2024, agencies are adapting to a set of new and changing industry challenges. But it’s also a time of tremendous opportunity. Social channels are teeming with life, humor and agency culture seems to be changing for the better. Commerce is taking center stage even as the recession is looming. Meanwhile, Web3 is still finding its footing, while traditional channels like B2B marketing reestablish their importance in the marketing ecosystem.
Join us at Digiday’s Media Buying Summit as we discuss the trials and successes of navigating these turbulent but nutrient-rich waters.
We’re still programming this event. Check back soon for more details.