Digital FMCG 2027

Digital FMCG 2027 is a 2-day** **event held at The Tower Hotel, London, bringing together eCommerce and digital marketing leaders from Europe’s biggest FMCG brands to sharpen how they win shoppers across content, digital shelf, social, retail media, and marketplaces.

What you can expect to get (and why it’s worth attending)

• You will learn how top FMCG teams create and distribute content that actually engages consumers and drives activation (not just impressions).
• If you attend, you can improve your digital shelf performance with practical approaches to merchandising, content, and conversion so products sell better across retailers and DTC touchpoints.
• You’ll explore social strategies that help build trust with new audiences—especially important as consumer attention fragments across platforms.
• You can get clearer on retail media by seeing how brands partner with retail media networks to increase brand equity and performance.
• You will take away marketplace tactics for navigating profitability, operational complexity, and competition across major platforms.
• You’ll see how GenAI and digital tech are being applied to enhance CX and streamline marketing workflows.
• You can strengthen measurement and decision-making by learning how peers analyze data to build better online journeys that convert.

This is a paid event and registration required.

For agenda updates, speaker/program details, and registration information, check the event website below for more details.