Digital FMCG 2026

Digital FMCG is WBR’s dedicated summit for fast-moving consumer goods leaders building modern eCommerce and digital growth.

Set at The Hurlingham Club in London, the program brings together senior teams from food & beverage, personal care, household, and wider FMCG categories to trade playbooks on what’s working now—across direct-to-consumer, retail partners, marketplaces, and omnichannel.

If you attend, you will:

• Learn operator-level strategies from brand leaders and specialists across eCommerce, digital marketing, data, and product—focused on measurable outcomes, not hype.
• Dive into priority themes for FMCG growth: first-party data activation, AI and automation, retail media, content & merchandising, performance marketing, and international expansion.
• Pressure-test your roadmap in small-group sessions and roundtables tailored to challenges like complex portfolios, short shelf life, and retailer collaboration.
• Benchmark your stack—commerce platforms, PIM/DAM, search & personalization, payments, analytics, and CX—and identify where to pilot vs. scale.
• Explore case studies on trade partnerships, marketplace strategy, and supply-chain enablement to connect demand generation with on-shelf availability.
• Build high-value connections with peers from Europe’s leading FMCG brands, plus solution providers selected for relevance to consumer goods.
• Capture practical takeaways you can deploy immediately—frameworks, KPIs, and next-quarter test plans for acquisition, conversion, and retention.

Designed for heads of eCommerce, digital marketing, and commercial leaders, Digital FMCG prioritizes candid conversations and decision-grade insight. Expect a content-dense agenda, an engaged attendee mix, and networking engineered to spark real partnerships. (WBR lists Digital FMCG as a two-day, London-based event hosted at The Hurlingham Club.)

Whether you’re standing up a new DTC channel, optimizing retailer media, or aligning global and local teams, Digital FMCG helps you move faster with less guesswork.

For the latest agenda, speakers, partners, and ticket options, check the event website below.