Marginal ROAS: The what and how behind NA-KD and SKECHERs marketing success 2026

Marginal ROAS: The what and how behind NA-KD and SKECHERS’ marketing success is a 45-minute free online webinar hosted on Livestorm (online venue). It’s built for performance-focused retail and eCommerce teams who want to stop guessing where budget should go—and start making decisions based on incremental impact.

Traditional ROAS looks backwards: it tells you how past spend performed. Marginal ROAS is the forward-looking lens: “How much revenue will I gain by spending one more euro?” That difference matters when you’re trying to scale profitably, protect margin, and avoid quietly burning budget in channels that look good on paper but underdeliver in reality.

This session breaks down the same optimisation framework used by brands like NA-KD and SKECHERS, with a practical agenda led by Jonas Bæk (Head of Product @ Precis) and Maria Walldén (Senior Client Lead @ Precis), including a NA-KD case study and a live Q&A.

If you attend, you will learn how to:

• Calculate marginal ROAS step-by-step using daily cost and revenue data (so you can see true incremental returns)
• Spot “profit traps” (like Branded Search) and confidently reallocate spend into higher-growth areas such as awareness and traffic
• Model your optimal budget using saturation curves and exponential regression—so scaling decisions are based on evidence, not gut feel
• Pressure-test channel performance by focusing on what happens next when you increase spend, not what happened last month

For the latest details (including registration, speaker info, and any updates to the session format), check the event website below.