Marketing Alcohol DTC in eCommerce: A How To
International Wine & Spirit Research now expects the total value of alcohol e-commerce across 10 global markets, including the U.S., to exceed $40 billion by 2024. That’s after the figure reached about $5.6 billion in 2020, up from around $3 billion in 2019.
This webinar will be focused on the areas of opportunity when running an e-commerce alcohol site. It’s a highly competitive market that’s growing rapidly, with complex restrictions, competition, and the need to create a personalized online experience for a product traditionally bought in person.
We’ll discuss the growth of alcohol in e-commerce and best practices for merchants in key areas for success: Hosting Platform, Conversion Rate Optimization, Email, Subscriptions, Customer Surveys, Reviews & Loyalty, and Logistics.