Must See TV: How to Use Linear and Streaming TV to Drive Revenue
CommerceNext
Explore effective strategies for audience growth and revenue generation across all forms of TV
TV advertising is still one of the largest marketing channels, with advertisers investing $60 billion in linear TV and $25 billion in Connected TV in 2023 alone.
However, the channel can be complex and expensive, especially for those seeking to demonstrate its business value conclusively.
Join this virtual session to explore effective strategies for audience growth and revenue generation across all forms of TV.
Specifically, the discussion will be around:
• The opportunities and challenges of targeted vs broad-reach TV strategies
• Reducing media costs to improve ROI
• Balancing brand and performance objectives in TV campaigns
The webinar is free to attend.
Other events we thought you might like…
The Detroit eCommerce Summit is a one-day event at the MotorCity Casino Hotel, bringing together local eCommerce experts and decision-makers across retailers, brands, merchants, and solutions providers to discuss eCommerce trends.
The American Packaging Summit in Chicago offers packaging executives two days of insights on innovation, design, materials, and branding, featuring industry leaders across various sectors.
Retail MediaX is a one-day conference in London, offering insights into scaling retail media networks through creativity, performance, and technology.